Research On The Development Of County - Level TV Stations In Yunnan Province From The Perspective Of Media Ecology

Handle in level 4 at the county level television policy driven arises at the historic moment, more than 30 years to promote the prosperity and development of it in our country. But with the development of the society, old and new media multiple competition, media ecological environment and great changes have taken place before, the county level television by the strong impact, the survival and development present situation is worrying. Yunnan is located in the southwest of the motherland, backward economy, most of the county is a famous state-level counties, each industry development behind the eastern developed areas. So in yunnan province at the county level television compared with other areas at the county level television station, situation more difficult, more need the social from all walks of life attention to it. How to combine their own area, know yourself, and effective in the face of the current media ecological environment changes and the impact, find the countermeasures of development of yunnan province at the county level television live, is we need to seriously discuss issues.Not divorced from reality, in order to make the thesis the author since 2014, dozens of times and on-the-spot investigation, a total of passed more than a dozen counties, interviewed hundreds of people, contact a lot of representative at the county level television stations. Through the way of questionnaire and interview, understanding of yunnan province at the county level television station has carried on the system. In numerous TV station at the county level, find all aspects are very representative of chuxiong(county-level cities) a case analysis of television. In this paper, based on the theory of media ecology, rational analysis of county of yunnan province TV station.Full text consists of five chapters, the first chapter is the introduction of the whole paper academic background of a comb, the media ecology theories at home and abroad were reviewed and the contrast analysis, find the domestic and foreign related research on television at the county level, understanding academic dynamic at home and abroad in this field. The second chapter simply introduces the historyinvolved and current situation of the yunnan province at the county level television station, and analyzes its current media ecological layout, is a brief introduction to the present situation of its ecological. The third chapter is at the county level TV media ecological environment in yunnan province is analyzed, this paper expounds the impact of media environment for the development of television. The fourth chapter is case analysis of chuxiong station in yunnan province, the author USES the SWOT analysis method from the strengths, weaknesses, opportunities, challenges the four aspects are analyzed. The fifth chapter is based on the analysis of the first four chapters, for the sustainable development of yunnan province at the county level television station put forward corresponding countermeasures. In this paper, the development of county level television stations in yunnan province in our country the entire media understanding and analysis of the ecological environment, so that we can clearly realize the yunnan province at the county level television station’s ecological environment, find a way for the sustainable development of yunnan province at the county level television.