Research Of The Communication Environment Of Network Society In China Under The Media Ecology Sight

With the development and progress of science and technology, there are more andmore ways to use network, then a perfect virtual network society is built in Chinagradually. Benefit from the co-operation between computer technology andcommunication networks that more and more Mobile and Emerging media appear infront of the audience, network society is also grow to maturity. In network society thatthe mode, content, scope and effect of propagation are changing all the time andbecame more and more important in human’s life. The developments of social andnetwork are always been inseparable, and the developments of network society andsocial reality also are intertwined, affect each other and mutual penetration.Network communication and network media constitute an important foundation of thenetwork society, its spread morphology and dissemination of results has become thekey areas of focus of theoretical academia. There are a few subjects that researchnetwork propagation and network society in Media Ecology sight (Media Ecologysigh research media as environment from the point of media). Writer study networksociety with the theory of Media Ecology, this can provide more profound theoreticalbasis for the spread of the practice of the network society. In this article, first is thatstudy network society propagation environment in media ecology sight, The technical,social, paradigm change and progress, I will elaborate on the basic communicationelements which are groups of participants, propagation mode of networkcommunication and social function in network society. Second, I will sort out culturalenvironment in the network society, that cultural origins from China’s "high-context",the new phenomenon "cultural circle" which generated by the network interaction,and the cultural impact which generated by different "local culture" represented bydifferent geographical, then we can to dig a cultural phenomenon with the above threeaspects in the network society. On this basis, I look at the global environment andmake a survey in Chinese and foreign students who are in Europe to research thedifferent groups of people and the actual effect by environment in network society. Last, I grub the deep meaning of the network society via these studies, departure fromthe environment respects to reflect the environmental development of the networksociety, then I get the contexts which build the Chinese characteristics and a highdegree of happiness network societal.Building the network society of the Chinese characteristics and with a high degreeof happiness, first of all,we must advocated positive, healthy, scientific mediaenvironment, such as building a positive network environment, and the process ofbuilding the social network being closely related to the economic, moral, andInternet users’ quality.it demand us not only focusing on macroscopic that enrichingand improving the current network of social construction with internationalperspective, to proceed from the cross-cultural communication, public spirit, nationalculture publicity, economic, ethical, quality and comprehensively improve.but alsofocusing on the micro that comprehensively construct the network society onhappiness, freedom, security and the positive attitude coming from Internet activity.The harmonious network society and harmonious real society is equally important.Enrich and improve people’s cultural life, and guide the whole society to raise thecultural level and depth, construct the network with Chinese characteristics,disseminate the national culture with Chinese characteristics, and enhance nationalcultural soft power with Chinese characteristics.