Research On The Mode And Mechanism Of Online Public Opinion Reversal

Today,with the highly developed Internet,the network has become the most important channel for the communication of public opinions.However,when the network space provides convenience for the expression of public opinions,there are also problems of disorder of public opinions due to various reasons.How to manage the disorder of online public opinion space while maintaining the right of public expression is a very important problem.The inversion of online public opinion is one of the manifestations of the disorder of cyberspace expression,and has been a hot topic in the news industry and academia in recent years.The author combines the theories of public opinion,psychology and sociology with specific cases of public opinion reversal to study the mode and mechanism of public opinion reversal.Combined with the definition and practical cases of public opinion inversion,four evaluation criteria for the formation of public opinion inversion are first proposed.These four criteria have become the methods to distinguish general online public opinion from online public opinion inversion in this paper,laying a foundation for the following research.Secondly,this paper also puts forward three patterns of online public opinion reversal from the process dimension,the dynamic dimension and the communicator dimension,hoping to have a deeper understanding of the formation of online public opinion reversal from multiple perspectives.Finally,the formation mechanism of network public opinion is further studied in order to better understand the internal role of network public opinion reversal.It is found that the social environment and the space of online public opinion provide the basic conditions for the formation of online public opinion inversion.The formation of online public opinion inversion includes four indicators: inversion node,positive and negative public opinion,the number of media reports,and the scale of Internet users.These four indicators can be used as the criteria for judging whether online public opinion inversion occurs.From the perspective of process,there are four steps for the formation of network public opinion inversion: the emergence and dissemination of network public opinion information,the formation of initial network public opinion,the correction of network public opinion information,and the occurrence of network public opinion inversion.From the perspective of motivation,the external social environment,such as politics,economy and culture,is the external motivation for the reversal of online public opinion.The interest demands,individual psychology and social psychology of Internet users are the internal motivation for the reversal of online public opinion.From the perspective of communicators,there are interactions among Internet users,media and the government.It is the interaction of the three that promotes the emergence of the truth and the formation of adverse public opinions.From the perspective of formation mechanism,there are mainly accumulation mechanism and detonation mechanism.The difference between them lies in the time of public opinion formation.The formation of online public opinions needs time to accumulate real information and reverse public opinions.However,when there are big stimulating factors in the public opinion space,such as the parties involved,the event theme and other factors,the reverse public opinions are easy to explode,and the reverse transfer of public opinions is formed in a very short time.The formation of online public opinion inversion has its own rules.This paper studies the mode and mechanism of the formation of online public opinion inversion to better understand the network public opinion inversion,which is also conducive to the regulation of online public opinion inversion.