Study Of The Dissemination Of Poertry Programs With The New Media

The appearance of "king of poetry",a cultural reality show of Sichuan China satellite TV,has a refreshing "poetic style" in the TV circle.Inheritance and innovation of Chinese poetic culture connotation,grassroots culture charm,close to the life of the multiple theme Settings,the reality of competitive play framework,make the show in the content of innovation spread does not have new idea.At the same time,the "king of the poem,you're relying on the Internet is highly developed media environment,media fusion,innovative communication forms,skillfully using new media means to expand the program to the spread of the channel,the use of" TENCENT video website "synchronous transmission programming,to open the official We-Chat,Wei-bo and other social networking platform,with new forms to spread the cultural influence of" poetry "in the contemporary audience.This study aimed at the audience survey of the dissemination effect and audience feedback of "king of poetry".The results show that the middle-aged and elderly audience is the main force of poetry behavior,and the young generation's attention to poetry is obviously weakened.In terms of viewing channels,TV is the main platform of the program,but the power of new media streaming cannot be underestimated.Because the poetry expression in the program too individuality,platform resources did not highlight,partly due to the development trend of main body is increasingly fuzzy,"the king of poetry" in the future development of the road is still under challenge.How to adjust the knowledge gap between "poetry culture" and "mass culture" ? How to better convey the rich cultural heritage with the popular form of communication? Through the study of this case,this study has studied its existing deficiencies and given development strategies,such as strengthening the celebrity effect and building brand characteristics.To actively spread poetry and promote the popularization of poetry;Using the new media resources and enhancing the means of propaganda,so as to provide a successful experience for the future development of the poetry festival.