The Research On Chinese Cultural Reality Show From The Perspective Of Communication

"Chinese Idiom Competition" as a leader of our cultural reality show,has been broadcast in the CCTV two quarters,and its outstanding ratings and good influence gains 2015 "Arts" annual culture award.This paper analyzes the success and shortcomings of the "Chinese Idioms Competition ",from the perspective of communication,and puts forward some countermeasures for the sustainable development of Chinese cultural reality show.Firstly,the paper analyzes the definition of reality show.Then,makes the definition of cultural reality show.Thirdly,this article collated and analyzed the development of cultural reality show,adhere to the original cultural reality show,although led to a cultural hot,so that the program has become a trend,but because the social value of cultural programs has been recognized,commercial value has always been Suspected.In the fourth chapter,this article takes the "Chinese Idiom Conference" as an example,105 audience have been taken part into the survey,respectively,from the dissemination of the environment,dissemination of content,and dissemination of four analysis of the "Chinese Idiom Competition" of the success of the summary worthy of our cultural class reality show experience."Chinese Idiom Conference" in the great success at the same time,there are some problems,these problems are hindering the program's sustainable development.For this part of the content will be discussed in the fifth chapter of this article.In the sixth chapter,the author sums up the development strategy of three kinds of reality show,and hopes to provide some reference for the creation of other cultural reality shows.Experience has been given to promote the sustainable development of such programs.First of all,we should deepen the content in communication;Secondly,to multi-linkage,make full use of communication channels;Finally,we should pay attention to the application of culture,so as to enhance the spread of the program effect,play the program's ability to inherit Chinese traditional culture.