Class Television Transmission Of Traditional Chinese Medicine Research

This essay provides a definition of television program on traditional Chinese medicine (TCM TV Program) for the first time, and then systematically expounds its connotation, pointing out its practical significance and communication value. Additionally, the essay extensively includes the TCM TV Programs that has been broadcasted nationally in recent years, and summarizes the development states and universal features of these programs. Moreover, after discussing the problems regarding the broadcast period, program form, production mode and advertisement insertion, this essay stresses the urgency to improve the production quality of TCM TV Programs. Furthermore, the essay explores methods to enhance the quality of such programs from two angles——production standardization and program innovation, and proposes measures to regulate the production of TCM TV programs. At last, from program design, originality, host, package and marketing, the essay concludes ways to improve the production level and provides theoretical basis and practical reference for further development and prosperity of TCM TV programs.