Internet Home Made Program Research

With the United States "card house" network homemade drama video industry as the industry legend,China's video sites have been engaged in the network of self-made drama this emerging form of film and television in the exploration.With the birth and growth of the network homemade drama in our country,the advantages and problems of the network homemade drama itself are gradually reflected.This paper will discuss and analyze the current situation of the network homemade drama in our country,and analyze the media ecological environment of the network homemade drama,And the network of self-made drama green health marketing model analysis and exploration.First of all,this paper expounds the related concepts of network homemade drama,and analyzes the current situation and development course of network homemade drama.Secondly,taking the media ecological environment of network homemade drama as the breakthrough point,mainly from political factors,economic factors,cultural factors and Technical factors,the four aspects of the external social environment to analyze,reveal the causes of network homemade drama and the constraints;and then,through the network as a network of self-made drama and traditional media products,TV series,comparative and comparative analysis,Thirdly,I try to use the 4C marketing theory as the foothold,from the audience characteristics,the cost level,the convenience degree and the communication channel and so on aspect,analyzes the network homemade drama and the traditional TV drama each have their own new media attribute and its development direction;Thirdly,Finally,the paper analyzes the bad marketing model and its causes of the network homemade play,and explores the green healthy marketing mode for the network homemade drama in order to develop the network self-Of the marketing development strategy to provide useful reference and referenceThis paper argues that in the multi-screen juxtaposition of the media ecological environment,the network of self-made drama this emerging form of film and television drama,should make use of the Internet to give the advantage of the network,and with the traditional social production of television industry resources combined to Network of cooperation,to create high-growth network of self-made drama and the traditional market drama to achieve a win-win film and television industry chain,both with the traditional media more mature value-oriented,artistic appreciation and production methods to promote the development of network-made drama,At the same time for the traditional TV drama to open up new media market,under the constraints of industry norms to meet the real psychological needs of the audience,to enhance the network homemade drama towards the three gains and economic benefits simultaneously,and thus towards the sustainable development of the broad road.