An Analysis Of The Innovative Factors In The Online Self-made Program "Qi Yu Shuo"

In order to meet the increasingly diverse viewing audience needs to seek market differentiation development, Tencent, iQIYI and other mainstream video sites began to integrate resources, adjust competitive strategy, buying video resources to hit the road by a high content of homemade. Homemade form comprising a plurality of micro aspects of movies, TV shows, variety shows, homemade covering entertainment, news, sports, finance, tourism, food, etc., initially formed a stable content pattern.2014 by the video website industry to become "self-Year One," pure network homemade program as a new force in the number of program ushered in the outbreak. But the quality of the program attendant was mixed, with the benchmark really is not much significance Gifts program to win the eye for the purpose of vulgar content creation, the same phenomenon is alarming. November 29, 2014, the network turned popped a wonderful homemade art. Produced by the iQIYI first class stop talking reality show "Let's Talk" In Pozhu swept through the network, to get outside the industry acclaim, setting a new level of self-made content network level. "Let's Talk" breakout success key is a "new", the first show in front of an audience is its new debate format, unique branded model, personality full of wonderful players, a clever combination of host guests, edged the topic set, highlighting the theme running ticket mechanism. In addition to formal innovation, "Let's Talk" Adherence to the content is king, always follow the position "Looking speak of people". Commendable is "Let's Talk" in the entertainment at the same time not forgetting to shoulder social responsibility, transfer positive energy to the audience.This paper will take it as the research object, through literature analysis to the existing literature at home and abroad, to analyze the success of the journal "Let's Talk" combined with my own viewing experience. It mainly talked from the program positioning, language style, stylized symbol and transmission way. In addition, the paper will search for the further development of show for strategy and to analyze the success of the journal "Let's Talk" under the background of new media network development trend of the home-made programs in China at the same time.According to the network homemade stage program showing the plight of countermeasures for the future of network programs made to this article we consider the following three trends: integration of resources, innovative program content and enhance the user experience.