In-depth Video News Reporting

Media ecology believes that the development of media technology influences the way people think and behave.It also influences the development of culture and the society.With the 4G era coming,mobile internet becomes the new media.The communication through mobile devices has the features of strong mobility,short span of attention and fragmentization of information.Such features change people's habit of receiving information and memory mode.Short videos are simple,direct,vivid and interesting,which is attractive and easy to share and spread in a large scale.Therefore,short videos are rapidly growing in the new media ecology.VICE Media is a comprehensive media transformed from a local magazine.What's special is that many of its videos are more than 5 minutes long,with the most popular ones being documentaries that last over 30 minutes.Its astonishing development in a short period of time,and striking performance of the news videos online among the audiences all over the world is of great significance in practical and academic areas.Through a sampling of VICE News videos and an analysis from both textual and semiotic perspective,the study finds that VICE News takes different points of views in subjects selecting,approaches of reporting and communication from the traditional media.It focuses more on the hard news over the world,especially warfare,conflicts,marginalized groups and social contradictions that are not often touched by traditional media.The producing features of VICE News videos include the first person's point of view in reporting,which improves the authenticity and interaction with the audiences.VICE News also applies shooting and editing techniques like the combination of shots,change of shooting angles,adjustment of lighting and use of colors.All these make VICE News videos unique and exclusive,which attract many subscribers.Meanwhile,relevant videos of the domestic show Jumian are included in the comparative analysis.Jumian videos stress more the objectiveness of reporting,which leads to the lack of interaction with the audience and change in shooting scenes.It seldom uses image symbols in the videos.The current development of the domestic short video industry is mainly in entertainment and social communication.There is a trend of homogeneity in news videos,with most of the content catering to the mundane taste of the mass.A lack of high quality in-depth news reports produced by professional media teams urges the efforts to explore innovative ways of healthy development.What professional media need to do in the current media ecology where lots of grassroot media and UGC spring up,is to establish their own styles and enable the exclusiveness and quality of the news products.Only in this way can media gain subscription and acknowledgement,which helps improve their influence and the media environment.