Multiple Transmission And China's International Communication In The Context Of A New Path To Explore

The development of a new generation of Internet technology has led to the transition of informationdisseminationmethods from the primary role of mass mediato the common role of ordinary individuals.Therefore,the existence of multiple bodies of information dissemination has given rise to a brand new context which was further bred by internet technology.In this context,the nation's public diplomacy has entered a new era.A growing number of countries seek to accomplish their diplomatic purposes by soft means,relying on non-governmental organizations and institutions to change public opinion environment.However,China's current practice of relying largely on the mainstream mass media to carry out international communicationhas not proved quite effective.Overemphasis on the government's role and scale effects while ignoring the force of multiple bodies has caused China's international communication course to lag behind the trend of "social media",which also affected the implementation of China's public diplomacy.This paper starts with the issues of international communication in China and reviews the pluralistic body of international communication in current China.With the main enterprises as its research object,this paper studies the feasibility and sustainable development of the role of enterprises played in China's international communication though the case study of the communication mode of "Yundongnan" platform and its effects.Through the analysis,this paper argues that enterprises,as the main body of China's international exchanges,assumes an important role in international communication.Enterprises are capable of creating a new way of telling Chinese stories to the peoples in foreign countries through building corporate culture and promoting closer economic ties with abroad.As a non-governmental channel,enterprises are an indispensable force for China's public diplomacy.Making the best use of the role of enterprises will bring new opportunities and status to China's international communication.