The Path To The Realization Mechanism Of CCTV Master The International Discourse Power Of Media

Discourse power of media is the influence of the audience passed by the media discourse.If the media has potential influence on communication effect in the information dissemination,the dissemination content can play to decide the society’s public opinion towards the effector influence people’s values orientation effect. The influence of a country on theinternational community comes from the size of its comprehensive national strength. At thesame time, it also needs a medium of self-expression.And this kind of expression can occupya favorable position in the international community, it will depend on the national media hasa certain right to speak.For now, CNN has developed into a lot of people see.Judging fromthe current situation. CNN has developed into the world’s window. They’re even more closeto the CNN report on international news.In this paper, the main research subject is the China central television (CCTV).Through the theoretical basis of communication and management, this paper analyses of themedia management and political environment of China and the United States. It also analysesof the current situation of the CNN media discourse and the development experience. Thispaper summarizes a special path suiting China’s current CCTV to the realization mechanismof the discourse power of media.The communication materials from the international news should pay attention to thecollection of CCTV news itself, changing the lower proportion of self-news gathering foreignnews especially in Western Associated Press and Reuters news paper media materialdependent. CCTV should use more live way from the international news dissemination inorder to improve the spread of CCTV news authenticity and objectivity. And on the mode oftransmission used more depth to report the news events, It also reports the depth news eventsin the mode of transmission, such as the multiple perspectives on the same news event. Frominternational news propagation techniques，CCTV should pay attention to details and use thedetails to attract international audience in order to enhance vitality of the news and interest.Television media industry belongs to the category of cultural consciousness. Thecomprehensive strength of the central television direct reaction is the Chinese cultural softpower level. Adhere to the principle of the party supervision media, at the same time, adhere to the media management system with Chinese characteristics. We must choose the key areasfor effective communication, we also should establish a scientific and reasonable mechanismto deal with emergencies. Strengthen our government the ability to control the news media sin the emergency countermeasures and set up government officials the idea of breaking newsevents by China central television (CCTV) management. When we focus on improving thecompetitiveness of the Chinese economy, the media industry should develop as an importantbreakthrough. through the reform as soon as possible to become bigger and stronger domesticmedia.