Press Digital Publishing Strategy Research Universities In Shaanxi Province

With the development of publishing technology and Internet, especially the continuous development of mobile Internet technology, people’s living habits and the way of reading has changed a lot. More and more people like to read digital reading product for its advantage of quick, convenient interactive and low price. The Exposure rate of digital reading in our country also showed a trend of growth, it can say, digital publishing is the inevitable choice and trend of development of the traditional publishing. At present, the development of digital publishing plays an important role both in domestic and abroad. However, the university press is more special relative to other types of press; it not only has the nature of education publishing, but also possesses professional publishing functions. Shaanxi province as a big province of culture and education, the university press in the service of Shaanxi and the national teaching scientific research and inherit and carry forward the fine tradition of Shaanxi culture plays an important role.The whole paper is divided into five chapters. The first chapter is introduction, which mainly discussed the paper background research significance of the study research methods and the research trend at home and abroad of selected topic. It defined the concept of digital publishing of the university press. The second chapter mainly introduced the general situation of the whole university press digital publishing in our country and Shaanxi province. The third chapter is mainly analysis the advantages and disadvantages of Shaanxi college press digital publishing opportunities and threats through the SWOT. The advantages mainly include resource advantage brand advantage talent advantage; Disadvantages include press digital publishing their weaker development actions slowly, lack of development of digital publishing resources of overall plan, it does not pay enough attention to the development of the capital operation and the lack of understand interdisciplinary talents and technology. External threat mainly include the lack of overall planning and guidance of government, the policy support of government is not enough, and the united technical standards and copyright protection technology is not mature enough and profit model not clear etc. The fourth chapter mainly introduced the inspiration of Shaanxi through introducing the experience of excellent education publishing institutions at home and abroad. The fifth chapter is the key of the paper, it puts forward Shaanxi university press digital publishing development train of thought and countermeasure from the aspect of government and enterprises, thought the government level, it need to develop the digital publishing industry development plan actively guide. We will increase support to the digital publishing industry development, in addition, we should also crack down behavior of pirated, so that it can provide a good development environment for the digital publishing industry in Shanxi Province. Enterprise should be clear their own positioning and development direction in the digital publishing industry chain, it should increase the spending on digital publishing infrastructure integration development content resources, and make full use of universities in Shaanxi digital publishing base platform, as well as joint interdisciplinary talents cultivation of digital publishing in the new period, etc.The digital publishing development level of Shaanxi University Press, not only represents Shaanxi itself, but also represents the digital level of northwest university publishing house. The digital publishing development level plays an important role in the northwest region and even the whole country, but at present, there are few researches on the digital publishing. The thesis is mainly based on the research of the digital publishing situation of7university presses in Shaanxi province, thus to acquire the current situation and the problems of the digital publishing of the university presses in Shanxi province. By certain measures mentioned in the thesis, these problems will be solved, and the digital process of the university press will be smoother. It not only has realistic meaning in the digital publishing development of northwest university press in Shaanxi province, but also makes up for the shortage of the research literature on the digital publishing of Shaanxi University press.