Research On Domestic Women's Fashion Magazine Advertising Appeal And Performance

Women's fashion magazine ads can effectively deliver information,achieve the purpose of stimulate the audience's consumption desire,depends largely on women's fashion magazine advertising appeal content is accurate,appeal way is derived as well as the performance is perfect.Based on the women's fashion magazine "elle","ruili clothing beauty","urban housewives","ruili.Lovely pioneer" as the research sample,using the content analysis method to analyze sample magazine advertisement,from the aspects of advertising appeals,demands for performance,etc to the AD samples to analysis,summarized in women's fashion magazine advertising appeals and expression of regularity.At the same time,this article on the meaning of communication on women's fashion magazine advertising appeal and performance characteristics were studied,found that women's fashion magazine ads through the way of using celebrity endorsement for a new era of personal identity provides a female image;Each symbol and reference symbol and refer to the role,people unknowingly be advertising introduces a mimicry environment full of pleasure and materialistic consumption;Initial commodity use value can no longer satisfy people's consumption needs,the symbol of the commodity itself and the show of self-worth and meet consumer pursuit of becomes.This paper preliminary discusses the female magazine ads yet how the consumption psychology and consumer demand for advertising claim object effect,ultimately achieve the purpose of promotional products.This paper mainly analyzes the female magazine advertising appeals and performance,and in the process how women's fashion magazine ads to audience penetration in symbolism to give product and spread awareness to reach own purpose,and by influencing the audience consumption psychology and consumer demand to achieve the purpose of promotional products.