Discussion On The World Of Women's Fashion Magazine Elle China

The "Fashion" culture not only leads the trend of society, but also can meet the basic physiological needs on the prestige and the status of social identity. The 21st century, which the anthropologists have been called as the "Her Century", women have always been closely linked with fashion. As a mean for stimulating consumption, and to guide the lives of women in the fashion, the fashion magazines from Europe and the United States finally land in China and after more than two decades of development is gradually matured. The booming consumption market brings more opportunities to the development of Chinese woman fashion magazine. The unique characteristic of its absolute advantage defined the unparalleled market position in the magazine market. However, from the day of "Fashion Bible" appeared in China, "acclimatized," has become the biggest obstacle in promotion and in advertisement campaign. While in a long period, Chinese woman fashion magazine has some serious acclimatized problem in targeting, editorial style, market advertising, brand management. In this paper, I will begin with the analysis of existing data from the origin development of global fashion magazine, interpret the system and analysis of their background, characteristics, patterns, the way of introduction of the French "ELLE" which is representative of the global women's fashion magazine, by the Chinese and French version separately with difference in the contents, advertising, design, with a comparison in the existence of rationality and necessity of such magazine, as a consequenc(?), it comes to the issues impediment the development of China's women's fashion magazines, and investigate the limitation and shortage of all aspects of development in current Chinese version magazines. The mention of "Chinese version" fits the idea of the era of development. The globalisation of fashion magazine for women is an inevitable international trend, but with the difference of regions, the magazine have to be localised in distribution, in accordance with the region's economy, culture, politics, social life factors. Moreover, with mention of "Chinese version" is not just simply meaning "localisation", it refers to the global women's fashion magazine from "Made in China" to be "Created in China" road. Therefore, I believe that the constructive comments will become the key investigation point of this paper. Throughout the world, the magazine investment is the most important area in the present world's cultural journals. The international fashion industry regarding as a diverse product of the industrial age is directing and promoting the emergence and development of the "fashion" culture.