The Rearch On Developing Strategy Of Shenzhen AOTO Electronics Company

Since year 2000,China's LED display industry developed rapidly.However,due to their small or medium companies' size,and on their early phase now,first of all is to solve the company's survival,leading to small and medium LED display companies often lack of strategic planning and strategic management,and even many small and medium LED display companies simply have not developed an overall development strategy of company planning.AOTO is always to adhering to the “technology creates advantage,only make high quality display" concept,and stands on the edge of LED display technology in the world until now,which brings recognition and praise from the high end market.But AOTO is still in the early stage of business development,its company strategy lacks of systematic planning,the choice of its business units is more based on market opportunities,rather than the company's strategic direction.This article reviewed the strategic research results at home and abroad,based on an extensive access to a large number of relevant and reliable survey data of AOTO,analyzed AOTO's situation,problems and future development of business environment.On this basis,for AOTO building a practical company development target and development strategies,the article proposed suggestion,and for how to achieve AOTO's development strategies,built a strategy system.Through this research,on the one hand,is a theory in the strategy development of small and medium LED display companies and LED display industry,conducted an empirical research in the field of the theory expansion,on the other hand,provided a scientific and theoretical basis,and practical guidance for AOTO's future development and strategic decision-making,who currently is still one of the small and medium LED display company.