Research On Development Evaluation And Strategy Of Sports And Leisure Characteristic Towns In Shaanxi

The proposal,construction and development of sports and leisure characteristic town indicate that the people of our country attach great importance to sports industry and have further requirements for health and sports.In the process of development,the sports and leisure characteristic town constantly expands the way of sports experience,seeks its own characteristics and seeks the integration of multi industries.However,due to the problems of "stereotype" and "vague positioning" in the development process of sports and leisure characteristic town,in order to ensure that the town will survive the bad and remain the good in the subsequent development process,it is necessary to visit and evaluate the sports and leisure characteristic town regularly to grasp the development trend of the town.First of all,this paper starts with the development of the whole sports and leisure Characteristic Towns in China and makes an overall review.It analyzes the current development quantity,distribute and type of Shaanxi sports and leisure Characteristic Towns as a whole.Secondly,it constructs the development evaluation index system of Shaanxi sports and leisure characteristic towns through Delphi method and AHP,so as to explore the current development situation of each sports and leisure characteristic town in Shaanxi.Thirdly,this paper takes five characteristic towns of sports and leisure in Shaanxi Province as the research object,constructs 21 evaluation factors from five aspects of infrastructure,cultural propaganda,natural environment,industrial activities and social support,and determines the weight of evaluation factors at all levels,scores and evaluates five characteristic towns of sports and leisure in Shaanxi Province,and describes the current development of each town in detail through quantitative scoringand interview research Situation.Finally,the corresponding development strategies are put forward for the existing problems.In the development process of Shaanxi sports and leisure town at this stage,there are some problems,such as uneven infrastructure construction,narrow publicity channels,ambiguous leading industries,which lead to the deviation of industrial activities positioning,lack of precise laws and regulations and multi angle financing channels.For the development problems,this paper focuses on improving the overall infrastructure,strengthening the integration of cultural publicity,grasping the development of leading industries,and focusing on policy development Four aspects of broad financing put forward corresponding development strategies,in order to promote the further development of Shaanxi sports and leisure characteristic town.