Research On The Development Strategy Of General Stone Sports And Leisure Town From The Perspective Of Experience Economy

Sports and leisure towns,as innovative towns based on China's national conditions,have gradually become the driving force for the development of China's sports industry after recent years of development.At the national level,the emergence of special sports and leisure towns is of great significance to promote new-type urbanization,promote the supply-side reform of the sports industry,and implement the strategy of rural rejuvenation and health in China.At the individual level,his appearance will be better resolved.The contradiction between the increasing sports demand,sports consumption,sports leisure,sports entertainment and other sports demand of Chinese residents and the supply side of China's sports industry.General stone Sports and Leisure Town(hereinafter referred to as general stone Town)is the first batch of national “Sports and Leisure Towns” pilot project in Liaoning Province.The mode of integrated development of tourism and coastal vacation and other industries has high research value.The purpose of this article is to investigate the current situation of its development,analyze its problems,and propose new development strategies for small towns from the perspective of the experience economy,with a view to making it a representative brand of characteristic towns in Liaoning Province and establishing a construction campaign.The typical case of leisure and characteristic towns makes it gain a foothold in the market in the fierce competition of national sports characteristics towns and brings new vitality to the development of the sports industry in Liaoning Province.This article takes the characteristic town of General stone in Liaoning Province as the research object.Based on the experience economy perspective,using literature data method,expert interview method,questionnaire survey method,ASEB raster analysis method and other research methods,it expounds the experience economy theory,analyzes the transformation trend of sports consumption of our residents and the experience economy theory in sports and leisure towns Based on the application of development and other research,the development status of General stone Special Town is analyzed and discussed,and the corresponding development countermeasures are proposed according to the existing problems of the town,and the following main conclusions are drawn:1.General stone has a superior geographical location,close to major tourist destinations,and has good transportation accessibility.Sports events are rich in resources and have great potential for development.Sports projects have a seasonal layout,with a water sports center and sea-view ski resorts.The advantages of sports events highlight the advantages of small towns being able to operate throughout the year.2.The main problems in the town of General Stone: the theme features are not obvious,and the brand recognition is low;the sports events lack in-depth experience,and the tourist experience is poor;the professional quality of the employees is poor,and the service quality is not high;Inadequate publicity.3.From the perspective of the experience economy,the development strategy of the town of General Stone: clarify the theme of sports experience;comprehensively shape the brand image;integrate the development of experience resources;create experience tourism products;improve the quality of employees;carry out experiential marketing.