Research On The Development Of Sports And Leisure Special Town In Taipingchang Town,Chongqing

With the continuous progress of China’s society,the construction of sports and leisure town has become a hot topic in order to help the construction of healthy China and new urbanization,and to achieve the goal of poverty eradication and rural revitalization.In recent years,Chongqing City has paid more and more attention to tourism industry and vigorously developed the modes of whole-area tourism,rural tourism and sports tourism.This study selects the sports and leisure town of Nanchuan District,which is a well-developed sports and leisure town in Chongqing,as the research object,and mainly uses literature method,case study method,interview method,questionnaire analysis method and other research methods to analyze the problem of the study through the basic overview of the sports and leisure town of Taipingchang Town,the development of the industry and the constraints and advantages in the development process,and then In addition,the study will compare and analyze the development profiles of two well-known sports and leisure towns at home and abroad,namely,France’s Chamonix Sports Town and Zhejiang Moganshan Sports Town,and draw on the successful experiences of these two sports towns,as well as the specific analysis of the sports and leisure town of Taipingchang Town to draw countermeasures for the development of the town in the construction process,so as to provide reference for the future construction of the sports and leisure town in Chongqing.After research and analysis,the following conclusions are drawn: 1.the overall development prospects of the town are good,continue to plan scientifically and reasonably.2.the government support is not enough,less specific policy guidance.3.the town promotion and publicity efforts are not enough.4.the integration of multiple industries is not deep enough.5.the lack of characteristic IP logo.In response to the above conclusions through the investigation and analysis of the collation of the following recommendations: 1.local government to give policy leaning,increase cooperation and exchange with the town.2.continue to develop the depth of integration of the five major industries.3.create a characteristic IP image to achieve sustainable development.4.promote the construction of intelligent,innovative town development program.5.integrate into the local tourism planning,help Jingcheng Township tourism.