Research On Tourism Development Strategy Of Sports Towns From The Perspective Of Experience Economy

The sports characteristic town is a new form of sports industry development in China's new era.As a large-scale sports complex,it plays an important role in developing the sports industry,promoting the national fitness,speeding up poverty alleviation and driving regional economic development.With the advent of the experience economy era,people's consumption concept has begun to undergo a major change,that is,people are more willing to pay for the characteristic experience activities,and more inclined to gain emotional experience and knowledge in the process of participating in the experience.As a gathering place for providing diversified leisure sports products,the sports characteristic towns should be developed around sports tourism to form an industrial chain,thus achieving a virtuous cycle of sports characteristic towns.This paper takes the experience of tourism development in the town of Yingpan Sports and Leisure Characteristic Town as an example to provide reference and reference for the tourism development of other sports towns,in order to better realize the operation management and industrial layout of the sports complex.In the National Development and Reform Commission's "Guiding Opinions on Accelerating the Construction of Beautiful and Characteristic Small(City)Towns"(Development and Reform Plan [2016] No.2125)and the General Office of the State Sports General Administration,"Notice on Promoting the Construction of Sports and Leisure Towns"(Under the policy documents [2017] No.73),the sports towns in Chinahas mushroomed.In the face of rising personal demand for people and the continuous homogenization of sports towns,the development of experiential sports tourism with distinctive characteristics has become a breakthrough in the development of sports-oriented towns.This paper uses the literature data method,field research method,logic analysis method,case analysis method and comparative research method to explore the development status of sports characteristics towns at home and abroad by using the connotation of experiencing economy,sports characteristic towns and sports tourism.The strategy of experiential tourism development in sports featured towns,and finally the theory is settled in the practice of tourism development strategy of the Yingpan Sports and Leisure Characteristic Town in Shaanxi Province,to enrich the sports tourism product system of the camp towns and leisure towns,and deepen the experience of consumers.Highlight "characteristics" and establish a brand image.Through the study of this article,the following conclusions are drawn:1)The status quo of the development of excellent sports characteristics in towns at home and abroad.The results of the analysis and analysis show that the tourism development of sports towns is based on their respective resource advantages,and through the expansion of functions,improvement of infrastructure and supporting services,etc.In-depth development of industry and cultural products.The basic principles of development include the principle of high participation,the principle of project challenge and the principle of product diversity.Following these development principles,a variety of experiential design and development of sports town tourism.2)According to the development status of sports towns with domestic and foreign sports characteristics and the theory of experience economy,the "customer-oriented" is fully highlighted,and the experiential tourism development strategy of sports towns is proposed,which is to dig deep into regional resources and highly concise features.Comprehensive introduction of activity projects,comprehensive construction of tourism product systems and efforts to create a strong experience atmosphere.3)Through the example application of experiential tourism development strategy in Yingpan sports and leisure characteristic town,the sustainable development path of tourism development in sports characteristic towns is explored,which provides reference for other sports characteristic town tourism development.Specifically,itincludes local conditions and special development resources;market-oriented,people-oriented;rich formats,nurturing the town's industrial chain;improving basic service facilities and strengthening the atmosphere of experience;taking social benefits as a guide to drive economic efficiency.4)Yingpan Sports and Leisure Characteristic Town has unique natural and human resources,and the regional conditions are superior,which provides a solid foundation for the development of sports tourism products.Its experiential tourism chooses the development model of the industry,and “sports + tourism” and “tourism + sports” are used together,and the multi-level and multi-angle development of the camp sports leisure town is carried out.The following suggestions are mainly proposed through research on this article:1)The experiential tourism development of Yingpan Sports and Leisure Characteristic Town should be developed around the development principles,development strategies and their realities,that is,experiential development with the theme of “outdoor sports and leisure and tourism vacation”.Its challenging activity project development can introduce various sports and leisure activities horizontally and vertically according to different ages,different levels,different topography and different seasons.2)Combine the new six elements of “business,education,learning,leisure,love,and oddity”,namely sports business tour,sports and recreation,sports science research tour,sports holiday tour,sports event tour,sports adventure tour,development camp Sports and leisure features a diverse tourism industry product system.Focusing on the six elements of “eat,live,travel,travel,purchase,and entertainment”,we will create a tourism experience atmosphere for the camp sports and leisure towns,and fully integrate the “sports elements” and “cultural elements” into the entertainment and entertainment.To enhance the sense of visitor experience and highlight the characteristics,to create a sports tourism brand in the town of Yingpan Sports and Leisure Characteristic Town,and to promote the healthy development of the town.