Problems In The Construction Of Yantai Nanshan Sports And Leisure Town

The construction of sports and leisure towns is an important measure to promote supply-side reform,implement new urbanization,promote national fitness and build healthy China.In May 2017,the State General Administration of Sports proposed to build sports leisure towns throughout the country and promote the construction of sports leisure towns.In August 2017,the State General Administration of Sports selected the first batch of sports leisure pilot towns,Yantai Nanshan Sports Leisure Town.This paper investigates the development status of Nanshan Sports and Leisure Town in Yantai,finds out the existing problems,explores the development strategies,and provides reference for its later construction and development.Through the methods of literature,questionnaire,mathematical statistics,interview and field investigation,this paper investigates the development status of Nanshan Sports and Leisure Town in Yantai in order to further understand the actual development situation and existing problems.The conclusions are as follows:(1)The main problem of Nanshan Sports and Leisure Town in Yantai is the inadequate management and brand promotion.The level of publicity and service can not meet the needs of the public.(2)The positioning of characteristics is inaccurate and lack of characteristics;the awareness of brand is weak and the concept of brand marketing is not clear.Failure to highlight the theme of sports.(3)failure to make full use of Internet + publicity media.