An Empirical Study On The Product Development Of Outdoor Sports Tourism In Class A Scenic Spot Of Panzhou City

The integration of the sports industry and the tourism industry has become a new industrial form,outdoor sports tourism has a broad space for development.With the rapid development of economic and strong support of national policy,sports tourism industry ushered in a new development opportunities.The relevant policy documents pointed out that there are some bottlenecks in the development of the sports tourism industry.Guizhou Province is rich in outdoor sports and sports tourism resources,moreover there has similar resource and environment in most places and scenic spots.All localities should develop and create popular and interesting outdoor sports and sports tourism products according to local characteristics.The perspective of this paper is the RMP model theory.Taking the development of outdoor sports tourism products in the Wumeng Grass Plain National 4A Scenic Spot as the research object.In this paper,the literature data analysis method,interview method,field survey method,questionnaire survey method and mathematical statistics method were used to analyze the R(resource),M(market)and P(product)development of outdoor sports tourism products in the Wumeng Grass Plain,then provided strategies and suggestions for the development of outdoor sports tourism products in scenic spots.The survey took tourists who participated in the tourism of the Wumeng Grass Plaina in Panzhou City as the survey object,randomly distributed questionnaires and collected them on the spot,finally a total of 308 valid questionnaires were recovered.Through the interview method and field investigation method,we can get the status of outdoor sports tourism resources in scenic spots,evaluate the advantages and disadvantages of resources,then analyze the transformation of scenic spot resource products.After the questionnaire survey,we ananlyzed the outdoor sports tourism source market(tourist spatial distribution,demographic characteristics,tourist travel characteristics)of the Wumeng Grass Plain.Then the market elasticity of outdoor sports tourism products in the scenic spot and the preference of tourists for outdoor sports tourism products were analyzed.Moreover we analyzed the existing outdoor sports tourism products and the current problems faced in the Wumeng Grass Plain,finally the model of outdoor sports tourism product development in the scenic spot was proposed.After research,there are some problems in the outdoor sports tourism products in the Wumeng Grass Plain:(1)Single outdoor sports tourism project;(2)Lack of outdoor sports tourism professionals;(3)Insufficient supporting facilities for outdoor sports tourism services;(4)The traffic congestion in the scenic spot is serious in the peak tourist season.It is suggested that the scenic spot develop the following outdoor sports tourism products:(1)Leisure hot-air balloon and kite festival;(2)Exciting cosplay of Counter Strike、paragliding and "Via Ferrata" cliff exploration;(3)Outdoor fitness scenic spot hiking boutique line;(4)Outdoor competition is an ornamental ice and snow sports competition.Finally,it puts forward the measures for the development of outdoor sports tourism products:(1)develop diversified outdoor sports tourism products;(2)The introduction of outdoor sports tourism planning professionals;(3)Improve the infrastructure and marketing channels of outdoor sports tourism products(4)formulate the overall development plan of outdoor sports tourism.