Research On The Development Strategy Of Sports Tourism Products In Yan’an City Based On RMP Analysis

In order to better tap the infinite potential in the development of sports tourism in Yan’an City,Shaanxi Province and promote the sustainable development of sports tourism in Yan’an City,it is necessary to explore the development strategy of sports tourism products in Yan’an City.In recent years,sports tourism has risen and achieved prosperity and development,which points out a new development direction for the development of tourism.Yan’an City is rich in sports tourism resources.It actively develops sports tourism products and forms a brand effect,which meets the needs of the development of Yan’an City.How to integrate the existing resources and develop sports tourism products suitable for the market on this basis is a major problem to be faced and solved in the development of sports tourism products in Yan’an City.This paper adopts the methods of literature,questionnaire,expert interview and mathematical statistics to explore the development of sports tourism products in Yan’an City and its corresponding problems.According to the RMP analysis theory put forward by tourism scholar Wu Bihu,taking the sports tourism products in Yan’an City as the core,this paper analyzes the advantages of the developed sports tourism resources in Yan’an City and the market demand of sports tourism in Yan’an City,so as to create sports tourism products with high experience and unique "Yan’an charm".With the improvement of people’s living standards,the demand for tourism consumption is more and more diverse,including keen on sports tourism.The sports tourism supply market develops rapidly and occupies a very important position in the whole tourism supply market.At present,more mature tourism products have been developed in Yan’an City,such as national No.1 fitness trail,Huangling National Forest Park,Huangdi mausoleum and Yan’an red tourism resources.The demand market of sports tourism in Yan’an City mainly comes from the provincial market and surrounding areas,which mainly shows the characteristics of large demand elasticity,strong demand sensitivity,large demand expansibility and so on.Sports tourism in Yanan city has good external development conditions,including the government’s attention and strengthening of policy support,obvious location advantages,rapid development of tourism,etc.,further optimizing the spatial structure and constructing the three mode of sports tourism.Based on the existing resources and red culture in Yan’an City,the spatial development pattern of "one core and four levels" is designed,focusing on the development of "adjusting measures to local conditions" sports tourism products.According to the above three models of sports tourism,the principles of product development,development proposals,development guarantee and product marketing strategy are put forward.Combined with the specific reality of Yan’an City,improve the synchronous series of guarantee measures,take practical measures to promote the gradual improvement of the transportation system,ensure the guarantee of professional human resources in place,constantly improve the safety guarantee system and,and build a policy and legal guarantee system suitable for the specific reality of Yan’an City.In addition,consider adopting a variety of marketing methods to promote sports tourism projects and enhance the popularity of sports tourism in Yan’an City.This paper studies and puts forward the corresponding strategies for the development of sports tourism products in Yan’an City,in order to provide theoretical reference for the development of sports tourism in Shaanxi Province.