Analysis Of Mountain Sports Tourism Product Development In Ganzi Prefecture Based On RMP Theory

With the increasing investment in sports industry,and the rapid development of tourism.The mountain sports tourism industry,as a fusion industry of sports and tourism,has broad prospects for development.But for now,the research and practice of mountain sports tourism market exploration throw in the initial stage,how to adapt to the market to create a more complete system of mountain sports tourism products of mountain tourism area,and the comprehensive development of the three aspects of mountain tourism in Zhongshan mountain vacation travel and sightseeing tours,mountain sports few articles,this provides research space for this article.This article uses the literature material and the investigation method,carries on the present situation investigation to the Ganzi mountain sports tourism market and the product.By using the RMP analysis theory analysis of Ganzi since the comprehensive resource strong variety,resource development is not balanced,the traffic network system gradually perfect,the resource is attractive to tourists;Ganzi mountain sports tourism industry in the province market customers less and lack of mountain sports tourism brand project,government management deficiencies,lack of outdoor relief,service guarantee system;products,the current outstanding characteristics of Ganzi's tourism product is the tourism products for leading,lack of mountain sports tourism products of the existing.The following eight suggestions are put forward through the research:1,determine the theme of positioning,shaping the image.Through the R analysis and M of the Ganzi mountain sports tourism product development analysis in the article,the author believes that the Ganzi mountain sports tourism theme as "the most beautiful Chinese Tibetan mountain sports vacation destination" most appropriate.2,market-oriented,clear target group.Learn from the successful experience of the development of mountain sports tourism market abroad,will lock the Ganzi mountain sports tourism market in Sichuan Province,the main source of domestic tourists,supplemented by other regions,Europe and the United States,Japan,South Korea,Hong Kong and Macao overseas market dominated the.3,the coordination of regional distribution,the focus of the work in stages.According to the distribution of sports tourism resources in Ganzi mountain,Ganzi mountain sports tourism according to the state of Ganzi outdoor sports resources,the formation of "123" of the Ganzi mountain sports tourism spatial structure system.4,Ganzi needs to be timely and appropriate to build a platform for the event,with this platform to promote the Ganzi mountain sports tourism for a long time,good development.5,the establishment of Ganzi mountain sports tourism industry leaders.Clear responsibilities,optimization of Ganzi mountain sports tourism industry organizations,the establishment of a joint mechanism between the various departments,namely the formation of the group,leading the development of sports tourism industry in mountain local co-ordination and co-operation.6,clear related policies and regulations.According to local conditions,formulate policies and regulations for the development of regional sports tourism.1)to strengthen the construction of infrastructure policies and regulations;2)to improve the financing environment of policies and regulations;3)attention to the tourism talent training,the introduction of policies and regulations;4)improve the mountain sports tourism management measures and regulations;5)government departments should strengthen the mountain sports tourism industry management,uphold the rule of law.Strengthen law enforcement.7,improve the construction of mountain sports tourism rescue system in Ganzi.Although Ganzi has an outdoor mountaineering rescue team,but mainly in Kangding,in the following counties,towns and not,which led to the rescue is not timely.1)in state,county and township(town)four levels were set up rescue corps,rescue teams,rescue teams,rescue four level scale rescue teams;2)on the basis of the three major airports,to build three-dimensional rescue network system;3)setting different risk levels of mountain peaks in 4);the introduction of outdoor professional insurance.8,Ganzi mountain sports product system construction.The author thinks that Ganzi mountain sports tourism products can be divided into four categories: 1)sports products;2)event products;3)leisure class;4)supporting services.