Research On Tourism Resources Development Of Ethnic Sports In Wenshan Zhuang And Miao Minority Autonomous Prefecture

WenshanZhuang and Miao autonomous prefecture arouses great interest due to its special geographical location, long ethnic cultural history, rich resources make this ancient magical land draw more attention from the world. Abundant natural and human resources lays a solid foundation for the development of tourism. Powerful policy support from provincial and local government orientates the development of tourism. The integration of tourism and sports, particularly ethnic sports ensuresunique and potential prospects of Wenshan tourism. Fully dig the ethnic sports tourism resources, develop the tourism characteristics with ethnic sports elements, enrich and promote the development of cultural tourism, has a vital practical and long-term significance.This paper analyzes the distribution of10ethnic sports tourism resources in Wenshan based on investigation, data inquiry, random survey and experts interview, finds out some issues like a lack of promotion and popularity as well as a lack of professionals, inadequate resources development, unsystematic macro-guidance in the development process, then proposes the significance and feasibility of developing ethnic sports tourism in Wenshan together with4basic principles in the development process: sticking to the nationality and the characteristics of sports activities; integration with tourism; protective development. Combine the field investigation with theoretical analysis;the author put forward the frame of developing Wenshan ethnic sports tourism,1.set up coordination leadership organization;2. have an overview of the real situation;3. overall planning and development. The main work includes:1.strengthen publicity efforts to form public opinion atmosphere;2.integrate resources to build featured brand;3.improve the facilities to ensureconvenience;4.utilize regional advantages and developethnic sports tourism zone;5. focuson long-termethnic sports tourism talents training and cultivating. Development mode:1. ethniccultural eco-village mode;2.specialized sports competitions mode;3.festival activities development mode;5.Successors development model;5.government-orientation development mode.