Wuhan BM Education Training Center Business Plan

The parents are attaching more and more importance to their kid's education,thus the development of primary and secondary school education training market is in full swing,and the market competition is becoming intense day by day.The market has low barrier to enter and with lucrative profit rate,which has attracted an increasing number of domestic and international investment agencies.Wuhan has numerous training institutions which are seriously homogenous,and most of the institutions are medium and small sized.Based on the analysis and research on the present situation of the elementary and middle schools extracurricular training market in Wuhan,it is found that most of the training institutions have given priority to the in K12(primary)group.Therefore,this project is going to set up a training center focused on junior middle school students groups with differential competitive advantage which will bring good economical and social benefits.This paper makes a comprehensive planning and analysis of the projects to be invested from the aspects of strategic management,marketing management,human resource management and financial management in the form of business plan in the course of the school.First of all,the basic situation of the project were introduced in detail;Secondly,the macro environment,the industry environment and the competitive environment of the project are analyzed.Then,according to the analysis results,the market positioning is carried out according to the situation of the project and the corresponding marketing strategy is formulated.Finally,a more comprehensive financial analysis of the project,and the possible risks to make an analysis,put forward the corresponding countermeasures.Through a series of analysis and demonstration,the project is feasible,with good social and economic benefits.