Examination Of Win In The Business Plan

Modern day parents now demand high quality education for their children which islimited. Primary and secondary students are under huge pressure in keeping up with theirpeers at school. To keep up with the competition at school, the majority of parents will enrolltheir children into extracurricular activities, hence becoming a trend where children willattend a variety of outer school activities. Due to this ongoing trend, there exists a hugemarket for extracurricular education services.There is a variety of extracurricular education services available in Guangzhou but themajority all operate under similar business models. The services tend to over emphasize onshort term gains, with long term learning goals unclear, After a survey, theses types ofeducational services provide many facets of learning for prospective students, though withtheir broad spectrum of educational services they lose their brand image and competitivenesssince overall they do not specialize in any field of teaching. Since the cancellation of end ofprimary examinations, this has made the exam at the end of junior high school morecompetitive and critical for students wanting to go to secondary high. Therefore there existsan opportunity for highly trained teaching professionals to create a strong business that canserve this new market demand of pre-secondary high school students. A niche market existsfor professionals to create courses that are highly specialized and provide focused learning foryoung students.This document acts as a business model detailing the following information; marketing,business operation, human resource and financing.Thus providing a comprehensive businessplan. The document begins with a external and internal environmental analysis then marketopportunity analysis followed by competition and SWOT analysis, From this thoroughresearch, the business will have a higher chance to successfully position itself in the market.The business plan establishes a4P marketing strategy, followed with brand promotionsteps.Finally concluding with a comprehensive financial analysis, risk analysis and mitigation.Therefore showing that a viable business exists thus will benefit the company shareholdersand the wider community with its educational services.