The Business Plan Of DC Online Education

The policy of “Internet+” has been implemented throughout China in recent years.With the rapid development of technology and mobile Internet,online education develops very fast.Especially the pandemic in the beginning of 2020 has sped up the whole process of K12 online education,which attracts a large flow of investment.At the same time,most K12 online education companies are exploring more effective and efficient ways to solve a series of problems such as high marketing cost and great loss each year.In the meantime,they keep optimizing their courses and educational products in order to meet the students’ requirements like an excellent learning experience and a solid learning effect.This business plan adopts different methods such as document research method,comparative analysis and interview & survey method with the combination of theory and practice.It makes a thorough analysis of macro-economy analysis,comparative environment analysis and internal and external resources analysis through PEST model,industry analysis and five-force model.In addition,the analyses of STP and 4P help formulate the project’s target market and its positioning in the field of online education,which provides the foundation of this project’s marketing policies and tactics.Besides,this business plan makes a practical plan in the project’s organization structure,human resources and operating management.Also,based on the analyses above,we can conclude the project’s business mode and its strategy of differentiation.What’s more,this project’s financial ratios and economic effects have been evaluated clearly.Based on these,sensitivity analysis is made to confirm the most influencing factors and risks.Then accordingly,this business plan provides the possible measurements to conquer those risks.Through the analyses mentioned above,we can draw a conclusion that the current political,economic,social and technical conditions are beneficial to the project’s development.Moreover,in the comparative environment,the project’s advantages outweigh its disadvantages and its opportunity exceeds its threats.Therefore,this project has a promising future.Furthermore,the unique knowledge transferring mode created by this project,the founders’ complementary resources,rich resources in middle schools have provided solid base for this project.In addition,through the financial analysis for the following 5 years,we can find that the project’s Net Present Value(NPV)is over 20 million RMB,which means this project is worth investing because its NPV is larger than zero.On the basis of this,with the help of sensitivity analysis,we can come to a conclusion,this project faces fewer risks and has made remarkable social and economic beneficial effects.All these analyses mentioned above have provided a solid foundation for the business plan of DC online education.In the meantime,this research gives an exact example for other business plans in the field of K12 online education.