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Business Plan Of Decametre Blueprint Education Consulting Co.,Ltd.

Posted on:2020-01-20Degree:MasterType:Thesis
Country:ChinaCandidate:L LiFull Text:PDF
GTID:2427330602468120Subject:Business management
Abstract/Summary:PDF Full Text Request
Education and training industry has always had a considerable market scale.According to Frost&Sullivan report,China's K12 extra-curricular counseling market revenue in 2019 is expected to reach 475.1 billion yuan,which is expected to exceed 510 billion yuan by 2020.With the rapid development of society and the continuous improvement of people's economic level,the demand for education and training will continue to increase.In the next three years,the compound growth rate of China's K12 extracurricular counseling market will reach 9.2%.K12 after-school counseling is one of the important industries in the field of education in China.Decametre Blueprint Education Consulting Co.,Ltd.effectively seizes the development opportunities and market pain points of the education and training industry,studies the characteristics of the education and consulting industry,and through accurate market segmentation,focuses on cultivating the customer base by focusing on grade 4-6 of primary school,while actively grasping the key points.In the short term,the candidates who need to improve their scores for the National College Entrance Examination are one-to-one tutoring clients,providing two service modes for customers to choose:one-on-one tutor and go to study station.With the layout model of community-based chain operation,through the establishment of central experience stores in the target area,small community private schools established in the surrounding target communities are managed and directed by the central experience stores,as well as the unified allocation of resources.Take advantage of community advantages,emphasize parents' participation,improve parentage and students' psychological quality,enhance children's self-motivation to learn,and solve parents' and children's worries on the way to tutoring.The standardization and modularization of teaching and research materials should be carried out to reduce the dependence of teaching process on the resources of famous teachers.Incubate excellent teachers and competent employees,even parents of students,to become partners of community stores,make full use of community reputation advantages and quality services to enhance customer stickiness.This project mainly realizes the realization of educational services through the service system.The starting fund of the project needs 1 million yuan,and it will gradually become profitable in the second year.The whole project is divided into three stages,the first stage is project start-up,the establishment of model campus and preliminary management system;the second stage is Xiamen regional operation and promotion;the third stage is model phased replication and promotion,eventually becoming a national education and training counseling institution.
Keywords/Search Tags:Education and training, K12 extracurricular counseling, Community layout, Business plan
PDF Full Text Request
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