The Business Plan On MT Train&Care Center

With the rapid development of China’s economy and the continuous advancement of urbanization,more and more migrants have entered the city.Consumption upgrades,increased pressure on life,increased number of dual-employee families,parents have no time to take care of children,and intergenerational education is increasingly unable to meet the needs of contemporary parents,making the city after-school education custody market has a very large demand and development potential.In order to verify the feasibility of establishing a primary school education custody institution,the Wheat Field Education Trusteeship Center(hereinafter referred to as wheat field education),in the Baihua District of Fuyuan District,Shenzhen,the research topic was selected.This paper combines theory with practice,through macro analysis and industry competition analysis of education custody market,and then compares the development model of education custody industry in developed countries such as the United States,France,Canada,etc.,with reference to various market entry modes and experiences,hoping to educate wheat fields.Entering the Liyuan Baihua Education Trusteeship Market to seek a good solution,and hope to determine the entry strategy and entry mode of the wheat field education,the target market,the marketing plan,and the project profitability prediction through a series of research and analysis.The paper first defines the relevant definitions,clarifies that the education custody studied in this plan refers to the professional services with students as the custody objects,and then studies the market conditions and development models of the education custody industry at home and abroad,and determines the custody of wheat field education.The orientation of the educational entity that integrates training and quality training.Through the analysis of external environmental analysis and demand research,the economic development,purchasing power improvement,and the concentration of elite schools have made the demand and development potential of the education custody market in this area huge.The current industry policy is relatively loose,and the market competition is the best.opportunity.Using the Porter’s five-force competition model to conduct industry competition analysis and wheat field education swot analysis results,it is clear that the advantage of wheat field education lies in the activity-rich one-stop education custody project content and high-quality service.The disadvantage lies in higher cost and possible facing The low price competition,so the final product differentiation strategy.Applying 4p marketing theory to formulate the marketing plan for wheat field education,planning a one-stop service operation mode of custody,training and quality development,in order to develop wheat field education into a direct chain brand around the famous universities.Finally,relevant financial analysis,profitability forecast and project risk analysis were made.The project’s internal rate of return was calculated to be 60%,and the risk was preventable and controllable.It was an implementable project.Through research and analysis,the wheat field education entered the business plan of the education custody market in the Baihua District of Shenzhen City.The financial indicators are profitable and the risks are preventable and controllable.The plan is feasible.At the same time,with the continuous development of the education custody market,entering the education custody industry will probably be the choice of more entrepreneurs.I hope that the research methods and findings of this paper will determine the entry mode,market analysis and service provision of the education custody institution.Other aspects can bring inspiration and reference to other entrepreneurs.