Business Plan Of Da Xue Wen Education And Training

The extra-curricular training industry in primary and secondary schools has a big market size and huge room for development.However,at present,there are a wide variety of educational institutions and educational products in the market that cannot meet the needs of consumers.All educational institutions have also developed bottlenecks.In this context,I intend to set up a company deeping into communities with the secondary tutoring as the target market,the Internet as a teaching tool and supporting teaching method.By designing innovative business models and educational models to solve the pain points of parents and students as far as possible.In the paper,I use the PEST analysis model to analyze the macro-environment of the education and training industry in Lanzhou,analyze the competitive environment of the industry with the Porter five forces model,analyze the competitive advantage of the company using the SWOT model,and determine the development strategy;use the STP,the market positioning theory,to determines the target market of the organization and its positioning in the target market;uses 7PS and other marketing theories to formulate the company's combined marketing strategy;using the theory of human resources management,formulate the company's performance appraisal,salary system and other human resources systems from the perspective of teacher stability;use financial forecasting theory to predict the cost,profit and required funds of the organization from the perspective of input and output,using financial evaluation method to evaluate the feasibility of the project.At the same time,it also explains the rights and interests of investors and the exit method of venture capital.In the end,it analyzes the possible risks of the project and formulates countermeasures.I hope that the business plan can provide guidance for the company and provide investors with a quantitative feasibility report as much as possible to increase the success rate of financing.