The Analysis Of Characteristics Of The Report Of The CCTV5 Sports News Official WeChat

With the development of network and the innovation of science and technology,new media have emerged.Under the fierce market competition,both traditional media and new media need to seek the breakthrough of transformation.The concept of All Media Mix Media is a way for the whole news industry to survive.And the Rio Olympics is the best embodiment of media convergence.The perfect combination of CCTV5 “Sports News” and its official WeChat is a case in point.Based on CCTV5 “Sports News” official micro letter as the research object,and statistic the from April 29,2016 to October 13,a total of 115 articles in 167 using literature,logic induction,case analysis,mathematical statistics and other research methods,on CCTV5 “Sports News” reported official micro letter Rio Olympics through analyzing the characteristics,and draw the following conclusions: first,the CCTV5 “Sports News” reported official micro letter Rio Olympics content production outstanding financial media network;Second,CCTV5 “Sports News” official WeChat coverage of the Rio Olympic Games pushed interesting diversification;Third,CCTV5 “Sports News” official WeChat reporting channel of the Rio Olympic Games to build fast products;Fourth,CCTV5 “Sports News” official WeChat coverage and communication effect of the Rio Olympic Games pays attention to individualization and enhances viscosity;Fifth,communication means a variety of symbols,strong sociability.In this paper,the CCTV5 “Sports News” official WeChat Rio report problems that exist in the Olympic Games,with the “Tencent Sports” official WeChat analogy analysis,summarizes the CCTV5 “Sports News” official WeChat deficiency,and puts forward three Suggestions: first,CCTV5 “Sports News” official WeChat should continue to accelerate the process of melt all media;Secondly,the official WeChat of CCTV5 “Sports News” should continue to explore changing "+ Internet" to "Internet +".Finally,the official WeChat of CCTV5 “Sports News” should continue to use the resources of the main platform to realize more personalized and diversified communication.