| With the innovation of 5G transmission technology and smart terminal technology,competition among Chinese internet content platforms has become increasingly fierce.Nowadays,the number of online platforms continues to increase,and the quality of content is improving.People’s demand for information has become more diverse and urgent.Against this backdrop,although We Chat public accounts are no longer unique in the field of content distribution,they remain one of the important platforms for people to obtain news,product information,and lifestyle services.The user base of We Chat is large and its usage rate continues to rise.Additionally,with the rise of young tennis players in China and the strong support of the National Tennis Center,Chinese tennis is rapidly growing and has achieved remarkable results on the international stage.Furthermore,the attention paid to tennis in China has reached an unprecedented height.Tennis enthusiasts and fans hope to obtain more comprehensive and in-depth tennis-related information through various channels,which also presents new requirements for the dissemination of tennis.This article uses two research methods: literature analysis and case analysis.The literature analysis method is used to sort out the literature on research on domestic and foreign tennis,We Chat public account dissemination research,and sports self-media research,providing a theoretical foundation for the independent operation of the "Tennis Heart" We Chat public account.The case analysis method is used to analyze well-performing tennis-related We Chat public accounts,such as Haodong Tennis and China Tennis,and learn from their excellent operational experience.Based on the experience of operating the "Tennis Heart" We Chat public account,the author wrote this article to analyze and summarize the background,creative origin,element design,content planning,operational status,and promotional strategies in detail,and to elaborate on the problems encountered and the solutions adopted during the operation.During the operation,the "Tennis Heart" We Chat public account adheres to a strategy of presenting content in a comprehensive manner through multiple media,with original content as the mainstay and reprints as the auxiliary.The content creation strategy emphasizes leading opinions and rational analysis to promote tennis.Overall,the operation of the "Tennis Heart" We Chat public account has achieved certain results,with the current operational data and user numbers basically meeting expected targets.However,the author also discovered some problems during the operation of the "Tennis Heart" We Chat public account,such as an imbalance in the number of comment and news articles,chaotic push frequency,slow data growth,lack of distinctive style,and failure to achieve traffic monetization.These problems need to be solved by the author through deep thinking,stable updating frequency,multi-faceted promotion,and innovative layout design in future operations.Through the operational practice of the "Tennis Heart" We Chat public account,the author hopes to accumulate practical experience in content operation and provide a reference for the operation of other sports-related self-media. |
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