| Nowadays, sports is developing faster and faster,The number of various sports competitions and sports projects has increased,The demand of the audience for the sports news is increasing. The traditional media and network media are increasing the number of sports news communication,There were many different outstanding characteristics in many aspects of sports news communication. So this article will according to the similarities and differences between Chinese traditional media and network media propagation characteristics of sports news,According to their to study and compare. In order to probe in the transmission from both problems, and give some constructive suggestions.Comparative study on China’s traditional media and network media of sports news dissemination characteristics of the use of literature and comparative analysis. Mainly from the characteristics of both appeared in sports news communication effectiveness and capacity of the storage, extensive, the quality of the news, communication mode, communication and effect to compare. The results showed that:In the timeliness, the traditional media for the dissemination of sports news is slower than the network media;In the capacity,Traditional media have limited capacity for sports news,though Internet media has a huge capacity;In memory,The traditional media for the preservation of sports news as the network media is convenient,Storage time is shorter than network media;In wide,Television and newspapers for the sports news spread is not widely enough,As the network media,But relative to the network broadcast media in sports journalism still occupy a certain advantage;The traditional media to the quality of the sports journalism is higher than that of network media; In the mode of transmission,the traditional media dissemination way is single, The network media is showing a diversified characteristics;In communication effect,The traditional media is limited by the technology and the rules and regulations and other aspects of the constraints,But the network media due to its advanced network technology, the communication effect is more superior to the network media.To Play the role of the media in the spread of sports news,To promote China’s rapid and healthy development of the undertakings of physical culture and sports,This article puts forward the following proposal:First, if the traditional media wants to develop continuously, it need to strengthen the development of media and network integration, and increase network media cooperation. Second, the traditional media and network media must broaden the sports news reports surface. Third, to strengthen the control of the network media,The network media to give clear rules and regulations,To manage the staff, the interaction between the management and the details of its news content management and audience;Fourth, the traditional media have to learn from the audience’s point of view to think about the future development. |
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