| This article on the new media and traditional media werecompared, discussed to participate in sports journalism majornew media (web portal, micro-blog, mobile TV, mobile phone,network television) properties, mode and function of old and newmedia, analyzes their advantages and disadvantages, as well asthe two integration of motivation, and combing the elaborated oldand new media to promote integration of sports newsdissemination development in six aspects--" the mass media onmedia convergence " emerge as the times require; publicparticipation in sports journalism; with time and other content;promote the sports news entertainment of sports news; changethe working style; advance media sports industry development. |
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