The Construction Of Collective Memory About Beijing Winter Olympics By The News Media

News is a medium connecting the past and the present."Yesterday’s history is today’s news",collective memory is not a defined concept,but a dynamic process that is constantly being constructed.In this process,the media plays a vital role.The universality and authority of the mass media reverberate in the noisy mind like a loud bell.Even if the content transmitted by the media does not pay attention to it,it can still leave clues in the deep of memory.As a tool for storing and spreading the content,Through different contact ways to influence the construction of collective memory and its results.Based on this,this paper selects the news media as the carrier,the text-based newspaper media and the emerging short-form video news respectively,and selects the reports related to the 2022 Beijing Winter Olympics.On the premise of exploring the basic theory,using the content analysis method and text analysis method,the paper aims to study the process of constructing collective memory of the 2022 Beijing Winter Olympics media by analyzing the content of the reports,including analyzing The study aims to analyze the process of constructing collective memory for the 2022 Beijing Winter Olympic Games by analyzing the content of the reports,including the number of reports,the themes of the reports,the types of forms and the objects involved,showing the memory of people,the memory of events and the memory of space for the 2022 Beijing Winter Olympic Games.The two forms of media have the same path in constructing the collective memory of the Beijing Winter Olympics,namely using symbolic images,using space as a means to deepen memories,"deifying" characters,and deepening existing memories by finding the latent historical memories in people’s minds and linking them to them,which eventually lead to the accumulation of deep value memories by stimulating national identity.The 2022 Beijing Winter Olympics has drawn to a perfect end,but the memories shaped and portrayed by the news media are immortalized in people’s minds.Understanding the characteristics and processes of media construction can help the news media better play an advantageous and dominant role in the construction of the next collective memory.