Research On The Dissemination Of The WeChat Official Account Of Sports Media In The Mobile Internet Era

In the wave of mobile Internet,WeChat has become the most popular social software at present.Among them,WeChat public platform has the communication advantages of "we media" and "public media",and becomes the competitive place for all major sports media.At present,sports media seize the opportunity of the era of mobile Internet and open their own WeChat public account to open up new channels for sports communication.However,as a new thing,the current sports media WeChat public number dissemination has a greater blindness,but also produced some practical problems.Therefore,this study intends to start with the era background of mobile Internet and the technical characteristics of WeChat public account communication,explore the general rules of the communication of sports media WeChat public account,and analyze the existing problems and causes in the current communication of sports media WeChat public account to find the corresponding development path.This study is divided into three parts:introduction,text and conclusion,of which the text is divided into five chapters.Through the search and study of relevant literature,combined with the real case interpretation of sports media WeChat public account,and the use of big data for statistical analysis of the samples,the current development status of sports media WeChat public account,functional value,communication mechanism,existing problems,development countermeasures,etc.The introduction explains the origin of the problem and the research status at home and abroad to pave the way for further discussion of this study.At the same time,this part also defines the core concepts in this study.In addition,the introduction also explains the research significance,research ideas,research methods,research ideas and innovation.The first chapter believes that in the context of the era of mobile Internet,the rise of mobile social software "WeChat",which contains the WeChat public platform,has become a new channel for mass media and we media to spread information.The sports media,after assessing the situation,hold hands with the WeChat public platform and open their own WeChat public accounts.In sports media WeChat public gradually spread of opening and developing,gradually differentiate into relatively high quality of bank account with the zombies,this study based on extensive data in December 2018,a natural month of data statistics,select transmission index number 20 quality sports media WeChat before the public as a specific research object,the current development status quo of the overall analysis of the data.The second chapter analyzes the communication advantages of WeChat public account of sports media.Compared with traditional media,APP,website and other new media platforms,WeChat public account of sports media has obvious communication advantages.Construct virtual community and realize multidirectional interaction;The above advantages make the WeChat public account play an important role in the current sports communication.The third chapter from the perspective of communication studies,the number of sports media WeChat public dissemination of the elements and features a detailed reading,and on the basis of the interaction between the elements is associated with illustrates the communication process,how to form a set of stable propagation mode,establish a unique mechanism of mobile communication.The fourth chapter found that some typical problems in the communication process of WeChat public account of sports media,such as the lack of uniqueness in the communication of image design,imperfect interaction form of account,homogenization of tweet content and so on.The fifth chapter is based on the current sports media WeChat public number communication problems to provide corresponding Suggestions and countermeasures,and on this basis to improve the overall communication status of sports media WeChat public number.Epilogue part is in full view of refining and sublimation,on the basis of summing up the view of the whole,shows that the present WeChat media used for sports communication is a double-edged sword,in the mass communication through the network platform,at the same time,due to information overload,regulatory deficiency loss,group binge and produced some negative effects of culture,and warning caution with technology,to curb excessive due to the spread of sports popularization and low bias.