Research On The Diversified Management Of Network Marketing In Zibo City,Shandong Province

In recent years,the crime of organizing and leading MLM activities has always been an economic crime that disturbs the order of socialist market economy and endangers the social public security.In the information age,the organization and leadership of MLM activities also took the opportunity to complete their own upgrading,and began to transfer to the Internet.Especially with the rapid development of Internet and big data in recent years,MLM criminal gangs have begun to develop in the direction of "high,fine and sharp".The organizers and leaders of criminal gangs have higher criminal technical literacy.The anti investigation means of criminal gangs and the upgrading of MLM operation mechanism make the New MLM activities more covert and deceptive.Secondly,the distribution of MLM criminal organizations With the help of advanced media,the Bureau has broken through regional and interpersonal restrictions,and its means of collecting money has also begun to shift from "direct selling of goods" to "advertising agency","crowdfunding","online training" and other more platforms.These characteristics make the governance of online marketing more and more difficult.The rapid development and spread of online marketing seriously affect the stable development of market economic order and pose a serious threat The safety of people’s life and property in our country,so how to manage MLM network has become the top priority of the government’s public affairs.As one of the leading theories of current social science,pluralistic governance emphasizes the participation of pluralistic subjects in the governance of public affairs and the interdependence and interaction between the government and other subjects,it has great enlightenment to the governance of public affairs.According to the work deployment and requirements of the national,provincial and municipal departments at all levels on the management of MLM activities,the network MLM competent department of Zibo City has actively implemented and deployed relevant work,and has achieved certain political results and achievements through comprehensive management and enhanced assistance of multiple departments.However,the cases of pyramid selling in Zibo City have been frequent,the number of participants has been continuous,the handling method is single,there is no joint force,and the forms and methods of online pyramid selling crimes are constantly updated and changed.Based on the theory of public governance,this paper analyzes the current situation of network MLM governance and summarizes the difficulties and causes of governance.From the background of current network MLM,the characteristics of MLM activities as the starting point,this paper describes the current situation of network MLM governance,supervision and combat difficulties in detail.Through many ways of exploration and summary,this paper analyzes the current situation of the network marketing activities in Zibo,puts forward the existing problems in the governance of the network marketing activities,probes into the reasons for the poor governance effect,and puts forward a new perspective of the governance of the network marketing: establish the public governance mode of the network marketing,explore the prevention mechanism of multiple subjects,and construct the governance pattern of multiple subjects.