| Since the new century,Yunnan has made great achievements in opening up to southeast Asia and It has achieved vigorous development of opening up,and has leaped from the silent ones of opening up to the outside world to the outstanding ones of opening up,especially along the borde.The Yunnan Provincial Party Committee and the provincial government have clearly positioned themselves,reviewed the situation and devoted all their efforts to the strategy of opening up to the outside world.The favorable background for the development of Yunnan lies in the deep implementation of "going out" and "coming in" of culture.Therefore,under the background of Chinese culture "going out",Yunnan TV series as the important carrier of culture and values output,with superior geographical advantages and relative advantage of Yunnan to the world,especially in the “Belt and Road” initiative friendly Southeast Asia countries,in the spread of Chinese culture,enhance cultural exchanges with other southeast Asian countries in Yunnan,good-neighborly friendship and strengthen the southeast Asia overseas Chinese identity and cohesion of the Chinese nation culture,carry forward the spirit of the Chinese nation,always does not forget Chinese fundamental,patriotic love township,etc.has important strategic significance.This paper will focus on the most convenient and closely related Southeast Asia region of Yunnan TV series.According to the survey,90% of overseas 30 million overseas Chinese are in Southeast Asia,and overseas Chinese in Southeast Asia have formed a large group with distinctive characteristics.In addition,a large number of Yunnan people have moved to Southeast Asia for various reasons.Therefore,this study is mainly for overseas Chinese in Southeast Asia.Through the methods of questionnaire survey,in-depth interviews and focus groups of Southeast Asian students in Yunnan Normal University,Chinese Academy,Bangkok,Thailand in the early stage,this paper conducts a well-founded audience analysis,explores the problems in the process of communication,analyses the reasons and puts forwardtargeted.Based on this idea,this paper is divided into five chapters.The first chapter mainly analyses the social and cultural background of Yunnan TV Series in.The opening up of Yunnan Province is in an unprecedented opportunity and challenge.It firmly grasps all the favorable conditions that can be utilized,and with greater courage and determination,accelerates the integration into the pace of opening up to Southeast Asia,all-round,multi-level,wide-area and the friendly exchanges between Southeast Asian countries continue to develop and promote the culture and politics of the province.The second chapter outlines the history of Yunnan TV dramas in Southeast Asia.In the third chapter,based on the history of the spread of Yunnan TV dramas,this paper analyzes the content of Yunnan TV dramas and costume dramas in the history of the new century.On the basis of the questionnaire survey and the focus group,the fourth chapter studies the overseas Chinese and their Chinese people’s recognition of Chinese culture.On the basis of summarizing the full text,the fifth chapter analyzes the problems and shortcomings of Yunnan TV dramas in Southeast Asia,and proposes targeted.On the one hand,it is hoped that the future spread of Yunnan-themed TV dramas will have certain benefits,which will promote the Chinese culture to “walk into” Southeast Asia and “go to the world”;on the other hand,draw closer to the psychological distance between overseas Chinese and overseas Chinese,and enhance their cultural identity and the sense of belonging to identity and the inheritance and development of traditional Chinese. |
