Research On Development Strategy Of Changchun-jichai Hospital

In recent years,as China's comprehensive national strength has grown steadily,per capita disposable income of Chinese people is rising,the personal health and safety awareness has also increased significantly,and the hospital as the most important part of our health care system,own the most rich medical resources,also carrying the most provide efficient and convenient medical service for the masses of the people's responsibility.After The Chinese Government make a series of policy for advocates social capital to investment a medical institution,the number of private hospitals in China increased rapidly,but for ordinary people,the public hospitals is still the these first choice.It means that private hospitals to achieve the goal of diversification,and to provide in-depth medical services for the society is still a long way to go,and there are many ways to help the private hospital realize benign and sustainable development,making reasonable development strategy and implement strictly,is the most important.The researches object of this thesis-The Changchun-jichai hospital which previous form was a hospital run by a munitions factory-state-run 636 factory.Under the planned economic system,The old staff hospital contributed a lot to military enterprise employees and their families for take care those disease treatment and health in a long time,and its business scope has radiation in the field of medical staff education and endowment,also have achieved good results,but With the development of market economy,the influence of the system problems eventually bankrupted the old staff hospital.the restructured hospital be called the Changchun-jichai hospital which is a private non-profit hospital with relatively limited resources,The Changchun-jichai hospital has gradually integrated into the market competition.Although it has shown a certain development potential,it lacks the lasting power for long-term development.How to help it seize the development opportunity of private enterprises under the guidance of policy is the core topic of this thesis.To this end,this thesis with the research methods to combine theorywith practice,on the basis of the relevant management theory,by combing The Changchun-jichai hospital development,the establishment of the background,Detailed understanding of its operation,organizational structure,professional proficiency,staff composition,cultural connotation and existing problems,after a lot of related literature at home and abroad,use the management tools such as PEST,SWOT,build the five Forces model of The Changchun-jichai hospital,comprehensive analysis the obtained conclusions,making a the overall train of the strategy for The Changchun-jichai hospital,those are to building strategic alliances;Industry integration development,enhance the core competitiveness.This thesis also gives the safeguard measures to ensure the strategy can be effectively implemented.It is hoped that the research conclusion of this thesis can contribute some strength to enrich the development ideas and theoretical system of other private hospitals in China,and also provide some help for the realization of reasonable coordination and overall balance of resources in China's medical industry.