Chifeng Baoshan Hospital Development Strategy Research

With the deepening of China's medical and health system reform,the National Development and Reform Commission,the Ministry of Health and other departments encourage and guide social capital to build hospital,so the medical market could further open.Faced with the opportunities and challenges,develop their own development strategy has important practical significance.The first chapter is the introduction,which mainly describes the background,significance,research ideas,research methods,and expounds the research frame and main content of this paper.The second chapter mainly tell that the strategy,the development strategy of the relevant research and the status of the theoretical.For the development of this research,lay a solid theoretical foundation.The third chapter focuses on the internal and external environment of Baoshan Hospital of Chifeng City.On the one hand,the PEST analysis method was used to analyze the external conditions of the hospital from the political,economic,cultural,social and technical environments.On the other hand,the Porter method was used to analyze the existing competitors,sellers,buyers and substitute.The five aspects of the power of alternatives,and then analyze the industry environment in which the hospital.Through the analysis of hospital resources and environment,information system resources,human resources,management ability,marketing ability,cultural environment and so on,we could have comprehensive analysis of the hospital internal resources and development capacity.Chapter 4 analyzes the internal and external environment of Baoshan Hospital,and analyzes the opportunities and threats of hospital development with the SWOT tool.At the same time,it analyzes the advantages and disadvantages of the hospital,and chooses the suitable conditions for the development of the hospital.In the fifth chapter,on the basis of clarifying the development strategy of hospital choice,the main research is on how to ensure the smooth implementation of hospital development strategy.The sixth chapter is a summary of the research of this paper,the research results and shortcomings of this paper.Through comprehensive analysis,Chifeng Baoshan Hospital wants to grow and develop in the highly competitive medical industry should follow the measures.Based on the actual situation of our hospital,choose the appropriate development strategy,integration of resources,strengthen the building of qualified personnel and personalized service building.Through the above research,we hope to provide useful reference for the development strategy of similar size medical institutions.