The Study Of Development Plan Of Haiyang People's Hospital

Research backgroundWith the deepening of the medical system reform of our country, the hospital, which was pure welfare public institution in the past, now is pushing to market gradually, and the hospital is facing more complicated and more changeable environment in economy, society, politics, science and technology and laws. In order to survive and develop, hospitals have to soberly obtain the comprehensive knowledge of their own advantages and disadvantages, and chances and challenges. Strategic management thinking should be used to manage hospitals. The hospital survives and develops on the basis of an overall and conscious understanding to its own advantages, inferior positions, opportunities and challenges faced, meanwhile, has to use the concepts of strategic management to manage itself. Hospital management could not merely rest on the daily management of specific issues, it is important for a hospital to formulate the development strategies, only in this way can it win initiative in the competition.Research purposeThe paper selects the People's Hospital of Haiyang as the research object of strategic management, which is representative among medical system reform. The purpose of the paper is to establish a set of scientific, practical and simple accurate system of the analysis, formulation and application of the strategy, in order to provide referrence for the strategy programming of the second grade general hospitals.Research methodsThe paper uses the typical investigation method to obtain the correlation data of Haiyang People's Hospital. The main content of the investigation including: the existing circumstances (human resources, medical technology, medical effect etc)> the external development environment(the supply of the medical market, the present situation of the competition opponents, the analysis of hospitalizing customer etc).During the investigation ,we provide the questionnaires to the person in charge of the correlation function departments of the hospital and the person in charge of the correlation departments of the board of the health. In order to ensure the reality, efficiency and credibility of the data, the author cooperates with the related experts to design the questionnaires, and then implements pre investigation to find the shortcomings.Research outcome and conclusion1. The internal environment of Haiyang People's Hospital: the hospital hasstrong internal advantages, such as mature brand, the medical technology, the person with ability, the financing and equipment. So we can say that the hospital has absolutely competitive advantages in the medical market of Haiyang.2. The external environment of Haiyang People's Hospital: On the one hand ,with the development of the economy, the external environment provides more and more chances to the hospital .on the other hand, with the reform of national health system, the changes of the policies brings some questions, such as the competitive intensification, the diffluence of the patients.3. The stratagem programming of Haiyang People's Hospital: Based on the analysis of the internal and external environmental of Haiyang People's Hospital, then the paper uses the tool of SWOT to synthetically analyse various factors, and then it brings forward that Haiyang People's Hospital should adopt the stratagem of ST.Policy suggestionsThe establishment of the development strategy is not the end of the strategy management; it needs to change it to strategic performance. So the paper brings forward some suggestions on the implement of the strategy. 1 .Enhancing the service quality for improving customer satisfaction; 2.Enhancing the management of human resources and increasing the competitive power of hospital; 3.Enhancing the construction of the subject for enhancing the superiority of...