Profit Model Of Internet Home Decoration Enterprises

In recent years,with the rapid development of Internet,people's lifestyles have changed greatly.In terms of "living",Internet technologies such as big data,artificial intelligence,and cloud computing are rapidly overturning previous operating mechanisms.People can not only buy food and clothes online,but also buy house decoration services.It can be seen that Internet and home decoration industry have merged,presenting a new Internet home decoration operation model.With advanced technology,Internet home decoration has certain advantages in solving the problems of "opaque price and asymmetric information" in traditional home decoration industry,and it has brought new breakthroughs in promoting the optimal allocation of home decoration service resources.However,the fast-growing Internet home decoration industry is facing a huge problem that is difficult to make profits.Therefore,if Internet home decoration companies want to develop sustainably,they should thoroughly study and discuss the issue of corporate profit models and improve their profitability.This paper hopes to study and analyze the profit model of Qeeka Home(Cayman)Inc.Find the advantages and disadvantages of the profit model,and provide reference for the future development of the case company and the operation of other similar enterprises.First of all,this paper combs the relevant literature and theoretical research on the profit model at home and abroad in detail;secondly,it introduces the background,development process and current situation of the Internet home decoration industry,as well as the basic situation of the case company Qeeka Home;thirdly,it analyzes the five elements of Qeeka Home's profit model in detail,and evaluates the effect of its profit model,and then finds out the advantages and problems of the company's profit model;finally,in view of the problems of Qeeka Home's profit model,the paper puts forward suggestions for improvement and optimization,including enriching profit sources,adjusting charging methods;adjusting profit points,strengthening cost control;strengthening profit barriers,and integrating resources through multiple channels.