Research On The Transformation Of Haier Smart Home's Profit Model Under The Background Of Big Data And Internet Of Things

Since the 21st century,new information technologies such as big data and Internet of things have brought another technological wave to the society after the Internet revolution,and the development of productivity has gradually entered the era of industry 4.0.The application of new technology has changed people's consumption habits and will also reshape the profit model of home appliance enterprises.Under the background of new technology,consumers' demand for intelligent products has increased,information barriers among competitors have decreased,and manyhigh-tech enterprises have entered the household electrical appliances industry.The traditional profit model of household electrical appliances enterprises is no longer suitable for the new industry environment,so it is urgent to transform and upgrade.At the same time,the development of new technology can also provide technical support for the transformation of profit model for the challenged household appliance industry.At present,there are few researches on the profit model and transformation method of enterprises under the background of big data and Internet of things.Therefore,it is of great significance to study the transformation of the profit model of household appliance enterprises,not only to improve the theory of profit model under the background of big data and Internet of things,but also to guide enterprises to innovate and develop continuously in the new era.In this thesis,Haierzhijia's profit model transformation is selected as the case study object,and the causes,conditions and measures of its profit model transformation under the background of big data and Internet of things are analyzed in detail,and the performance after transformation is evaluated.Finally,the effect of its profit model transformation and the reference significance for other enterprises are summarized.This thesis consists of the following seven parts:The first part is the introduction,including the research background and significance,research summary,research content and methods,and innovation points.The second part introduces the concept of profit model and its components,the theory of the impact of big data and Internet of things on profit model,and the method of performance evaluation of profit model.In the third part,Haierzhijia is briefly introduced,and the characteristics of its traditional profit model are summarized.At the same time,the difficulties faced by the profit model in the context of big data and the Internet of things are analyzed.The fourth part elaborates the transformation measures of Haierzhijia profit model under the background of big data and Internet of things.The fifth part evaluates the performance of Haierzhijia after the transformation of its profit model.The sixth part is case apocalypse.From the case study,we summarize the conditions,key and methods of the transformation of enterprise profit mode under the background of big data and Internet of things,in order to provide reference for other household electrical appliance enterprises and other manufacturing enterprises.The seventh part is the conclusion and prospect.It summarizes the conclusion of this paper,and expounds the shortcomings and future prospects of the research.In this thesis,case analysis is the main research method,and literature review method and ratio analysis method are used.Typical cases of profit model transformation under the background of big data and Internet of things are selected for in-depth study.This thesis innovatively studies the reconstruction and transformation of corporate profit model under the background of big data and Internet of things,and studies and evaluates the effect of profit model transformation,which makes up for the lack of research in this field under the new environment;in view of the particularity of profit model under the background of big data and Internet of things,this thesis further improves the evaluation method of profit model transformation effect based on balance The scorecard innovatively increases the dimension analysis of organizational structure,so as to evaluate its overall effect more scientifically and accurately.