Research On Profit Model And Financial Performance Of Asset-light Home Appliance Manufacturing Enterprises

In the national economic system,the manufacturing industry is the foundation of the national economy,and now traditional manufacturing industry in China is facing many difficulties.In recent years,with foreign home appliance brand pouring into China,the domestic home appliance industry market has become saturated,the competition of home appliance manufacturing in China has become more firece,so how to shift profit model to improve the competitiveness of enterprises is an urgent problem in the electrical home appliances manufacturing enterprises in our country.With the supply-side structural reform,the transformation of home appliance manufacturing enterprises from "heavy" to "light" has become a trend.Therefore,the study on the profit model and financial performance of asset-light home appliance manufacturing enterprises is of great significance for the transformation and development of home appliance manufacturing industry.This paper takes gree electric appliances,a typical asset-light enterprise in the household appliance industry,as the research object,and studied its profit model and financial performance under asset-light operation with the case study method.Firstly,through analysis and summary,this paper found that the financial data of gree electric appliances were highly consistent with the financial characteristics of the asset-light operation model,showing typical asset-light characteristics.Then based on the theoretical basis of profit model,this paper analyzed gree’s profit model under asset-light operation from the aspects of profit point,profit source,profit leverage and profit barrier,it was found that various asset-light products cultivated by gree,such as marketing,brand,research and development,technology and talents,which are important fulcrum for enterprises to leverage profits,and light assets have played a crucial role in gree’s profit model.Then this paper analyzed the financial performance of gree electric appliances’ profit model under asset-light operation from the perspectives of profitability,operation ability,debt paying ability and growth ability,it was found that under this profit model,gree electric appliances has achieved a relatively high profit level and profit quality.Therefore,its profit model under asset-light operation has certain advantages,which can improve its competitive advantages and bring enlightenment and reference for other home appliance manufacturers.But at the same time,through analysis,this paper found that gree also has problems of product simplification,small export market and weak solvency.Therefore,this paper put forward relevant development suggestions for these problems in order to provide ideas for gree’s sustainable development in the future.