A Study Of Intangible Cultural Heritage Tourism Products In Longnan City Based On RMP Analysis

In recent years,the intangible cultural heritage tourism has gradually become a new form of cultural tourism.The rational tourism development of intangible cultural heritage is not only conducive to its protection and inheritance,but also conducive to the development of regional cultural tourism.The Longnan city has a considerable number of unique intangible cultural heritage tourism resources.The combination of intangible cultural heritage and tourism has important theoretical and practical significance for the protection of intangible cultural heritage resources and the healthy development of tourism in Longnan city.This paper chooses intangible cultural heritage in Longnan city as the research object,on the basis of field investigation and questionnaire survey,the RMP analysis model,from the resources,market,product three sides to carry on the thorough analysis on the development of heritage tourism products,combined with the Cultural Ecology Theory,Tourism Product Development Theory and the Theory of Tourist Behavior,on the basis of Longnan intangible characteristics of tourism resources,tourism tourist market structure and its change,combination of analysis of the external environment condition of intangible cultural heritage tourism product development in Longnan city,corresponding evaluation on product suitability of intangible cultural heritage tourism resources in Longnan city,then sorting out the "three major problems" of its product development.Secondly,guided by problems,this paper puts forward specific ideas for the development of intangible cultural heritage tourism products in Longnan city,and tries to build a development system of intangible cultural heritage tourism products in Longnan city.Finally,it puts forward targeted countermeasures and suggestions for the development of intangible cultural heritage tourism products in Longnan city.The result shows that the intangible cultural heritage of Longnan city has certain advantages in the resource occurrence in traditional performance,arts and crafts and folk customs;from the perspective of tourism experience,the intangible cultural heritage of performance,festival and craft have high tourism development value;based on the "three values" of Longnan intangible cultural heritage tourism resources,which are historical and cultural value,artistic appreciation value and scientific investigation value,that this paper holds that the development mode should be differentiated according to local conditions according to local conditions.In addition,the protection of non-genetic heritage should be strengthened to promote the development of "four modernization" of intangible cultural heritage tourism;to adhere to the limited market-oriented principle to promote the intangible cultural heritage tourism products;to base on the original culture of intangible cultural heritage to develop basic and advanced products;to expand the social functions of intangible cultural heritage and to develop developmentally oriented products in different places.Finally,the cultivation system and guarantee mechanism of tourism products should be further improved to realize the sustainable development of intangible cultural heritage tourism products.