The Research And Practice Of Intangible Cultural Heritage Product Design

With the development of global creative industry,cultural and creative industry is developing into a newly emerging industry in China.And it also provides a new direction for the development of intangible cultural products.As a national intangible cultural heritage,the Tantou New Year painting has attracted much attention form Chinese government.However,because of the long history and the family successor system,the Tantou New Year painting has stopped production and this ancient art is dying away since all the inheritors are died.Therefore,this study aims to find a new way to intangible cultural heritage protection and to the inheritance of the Tantou New Year painting.This study used the literature research method,comparative research method,interdisciplinary research method and case study method,to explore the methods of the application of the Tantou New Year painting in creative product design and the protection of intangible cultural heritage.The first part of this study introduced the research background,research purpose and significance,research contents and methods,summarized the existing researches about the Tantou New Year painting and cultural and creative products.The second part introduced the history,artistic characteristics and cultural characteristics of the Tantou New Year painting,summarized the developing background,definition and design status of domestic cultural and creative products.The third part selected some representative creative products which are developed from intangible cultural heritage as research samples and carried out the case study.We analyzed and summarized the principles and methods of cultural and creative products design,refined the means of intangible cultural heritage application.The fourth part designed three kinds of cultural creative products:creative stationery,interesting articles for daily use and tea set.We conducted some direct extraction of figurative graphics,refining deformation design,innovation pattern design 12 new pattern elements from the Tantou New Year painting.This study is meant to infuse dynamic to the Tantou New Year painting and hopes to provide a reference for the productive protection of the Tantou New Year paintings,as well as to other intangible cultural heritages.