Research On Marketing Strategy Optimization Of The XM Decoration Company

With a large market capacity and overlapping development space,the decoration industry has developed rapidly in recent years.At the same time,due to the low entry biology of this industry,it has formed a typical "big market,small business" labor-intensive industry.There are many companies in the decoration industry,and most of them are mainly small and medium-sized enterprises.Hence,the competition is extremely fierce,and traditional marketing methods have been insufficient.In this case,how to follow the development of the times and seek the creative,efficient marketing strategies have become a major challenge facing the entire decoration industry,especially for marketing funds.This article analyzes the opportunities and challenges in the decoration industry and begins to study how SMEs can adapt to the development of the times and develop efficient marketing strategies to improve corporate competitiveness.This paper takes XM decoration company as the research object and discusses marketing strategies based on theoretical tools,the company's marketing data for the past five years,and consumer survey data.The PEST model is used to analyze the macro-environment of the decoration industry and find opportunities and challenges.The Porter five-force model is used to evaluate the competitive environment of the decoration industry.The STP theory is used to combine the advantages and disadvantages of the company to plan the positioning of the company and products.According to 4Cs marketing,theory Optimized the company's marketing strategy.This paper analyzes the large-scale environment of the decoration industry and the current status of XM decoration company marketing and elaborates on the marketing problems that the company faces: including reduced consumer traffic and a downward U-shaped growth trend in sales,while traditional marketing methods are costly and marketing effects No guarantee.This article relies on consumer behavior analysis data to study the changes in consumer behavior habits with the development of technology to find a breakthrough in marketing strategies.With the help of STP tools,the company's positioning is planned,and a competitive strategy combining drainage products,strategic products,and profit products is formulated.The consumer-oriented marketing strategy in 4Cs marketing theory is adopted to optimize the company's products,pricing,channels,and promotion methods.The findings of this paper can have guiding significance for the positioning transformation and marketing strategy of the XM decoration company and can have reference value for the development of marketing strategies for small and medium enterprises in the decoration industry.