Research On The Core Competence Of Yunnan Datong Construction Co.,Ltd. Kunming Subsidiary Company

At present,construction enterprises in China are not only facing with the constant changes about the relationship between market supply and demand and consumer demand,etc.,but also facing with great challenges from the influx of foreign enterprises into domestic market competition and to survive in the international market for them.It is one of the key issues to solve for construction enterprises to build the core competitiveness by integrating the existing resources.As the core enterprises of Yunnan Datong Group,Yunnan Datong Construction Group adheres to the business principles which are to survival by the quality,to create benefit by the management,to expand the market by the brand and to acquire the development by integrity.By virtue of its good reputation and image,it not only footholds in the intense market competition,but also has made a great success by the extraordinary pace of development.With the change of the external environment and the need to explode in size and keep a steady long-term development,Yunnan Datong Construction Co.,Ltd.Kunming Subsidiary Company must find a way to win a long-term benefit,and the development of core competitiveness is the only way for the enterprise to ensure sustainable competitive advantage.This paper takes Yunnan Datong Construction Co.,Ltd.Kunming Subsidiary Company as an example,and is guided by the related theories about the core competitiveness of enterprises.Then combination with the specific case of construction enterprises,it analyzes the problems existing in the process of nurturing the core competitiveness in small and medium-sized construction enterprises in Yunnan Province,and explores the system for small and medium-sized construction enterprises to build the core competitiveness which is worth to be referred for small and medium-sized enterprises in China.This research is discussed from six parts.The first part introduces the significance and purpose of the research,and clarifies the basic research ideas and research contents of the thesis,which provides the basis for the next research.The second part is a summary of the core competitiveness of construction enterprises.It mainly introduces the concept,characteristics and functions of the core competitiveness of enterprises,and combines the characteristics of the core competitiveness of the construction industry to clarify the core competitiveness of construction enterprises.The third part analyzes the development stage and existing problems of China's construction industry,analyzes the development status of Yunnan small and medium-sized construction enterprises,and introduces the basic situation of Yunnan Datong Construction Co.,Ltd.Kunming Subsidiary Company's competitors,providing a basis for the analysis of the following chapters.The fourth part starts from the internal capabilities and resources of Yunnan Datong Construction Co.,Ltd.Kunming Subsidiary Company and expounds the elements of the company's core competitiveness.The fifth part analyzes the internal advantages and disadvantages of Yunnan Datong Construction Co.,Ltd.Kunming Subsidiary Company,as well as external opportunities and challenges by SWOT analysis.Based on SWOT analysis,it sets the goal of core competitiveness improvement strategy and selects the core competitiveness improvement strategy..The sixth part mainly discusses the safeguard measures of the company's core competitiveness improvement strategy,and builds the guarantee cultivation system of Yunnan Datong Construction Co.,Ltd.Kunming Subsidiary Company's core competitiveness improvement strategy,and then comprehensively improves the company's core competitiveness.