Study On The Application Of Mud Dog Symbol Element In The Packaging Design Of Tourism Souvenirs

With the rapid development of Huaiyang County tourism,the number of visitors has been increasing year by year and has reached new highs repeatedly.However,the package of Huaiyang County tourist souvenirs is relatively weak,the form is single,the lack of unique regional characteristics,can not reflect the charm of packaging culture.At present,how to improve the cultural and regional characteristics of the package of Huaiyang County tourist souvenirs and make it full of local characteristics and commemorative significance has become the key issue.Mud dog is one of the representatives of the folk clay sculpture in Huaiyang County,is the treasure of the folk art,with high appreciation value and strong folk culture.Along with the growing understanding of mud mud dog culture,to carry forward and develop mud mud dog culture,explore its aesthetic characteristics,generalized and summarized with Huaiyang County regional culture characteristics of mud mud dog sign elements,with the souvenir packaging together,is mud mud dog culture,promote Huaiyang County tourism brand image is an important method.Taking Huaiyang County mud dog as the research object,this paper analyzes the decorative art characteristics of mud dog from three aspects: color,shape and decoration.In view of the problems and errors in the packaging of tourism souvenirs in the tourism market,the paper expounds the application of the symbol elements of mud dog in the packaging design of Huaiyang County souvenirs from the aspects of pattern reconstruction,color extraction and modeling innovation.Thus,the visual effect of packaging can be enriched,the characteristics of souvenirs can be displayed,and the cultural connotation of souvenir packaging design can be improved.The improvement of packaging effect also plays a positive role in the inheritance and protection of traditional folk crafts.On the basis of this,the paper makes an example of the packaging design of tourism souvenirs,and makes an innovative exploration on the core elements of the packaging design of Huaiyang County mud dog tourism souvenirs and the design of related derivatives.Through the exploration of these design practices,we hope to provide a reference for the application of other traditionalhandicrafts as symbolic elements in the packaging of tourism souvenirs,so as to explore the way for the promotion of local culture and the development of characteristic tourism.