The New Exploration Of Wuxi Tourist Souvenirs Design And Development

As an essential part of the traditional culture, traditional arts and crafts have long beenthe focus of relevant experts from home and abroad. In the20th century, China hasexperienced the transition from an agriculture society to an industrialized one, and then to amodern information society. During the transition, traditional arts and crafts failed to adjust intime to the progress of techniques, change of lifestyle and notions, and thus gradually fadedaway. In the ear of natural economy, people’s life is closely related to the traditional arts andcrafts. Under the impact of the commodity economy and in the extrusion of industrialproducts, traditional arts and crafts gradually marginalized. The development of traditionalarts and crafts gain new markets thanks to the boom of cultural tourism. However theycurrently remain to be simple commodities in nature, and they need to be re-designed andre-adjusted before becoming tourist souvenirs which can meet the demands of modernconsumers.This paper begins with the concept and characteristics of modern tourism souvenirs,discusses the similarities and differences of traditional art and modern tourist souvenirs. Thesimilarities between the traditional arts and crafts and traditional tourism souvenirs comedown in one continuous line, provides the prerequisite for the feasibility of this study. Thedifference between the two is from traditional arts and crafts to modern tourism souvenirsconversion priority issues. Then, this paper reviews the existing mode of Wuxi traditional artsand crafts in different social backgrounds of the way of life. Summary the artistic features ofWuxi traditional arts and crafts influenced by regional culture. Analysis of the problems onthe development of traditional arts and crafts. In the fourth chapter, through market researchwe know the existing problems of Wuxi tourism souvenir market and consumer demandunder modern life style for souvenirs. Put forward three principles and normal method fromtraditional arts to modern tourism souvenirs design conversion. In the fifth chapter, throughthe success of Disney souvenirs, research the design and development of specific strategies oftourism souvenirs based on Wuxi traditional arts and crafts. Finally, from the perspective ofinnovative tourism souvenirs, I put forward some personal views on the future developmentof traditional arts and crafts. The main research contents of this paper are: through culturaltourism industry platform, promote economic and cultural value of traditional arts and crafts;using the cultural connotation and the artistic characteristics of excellent traditional arts andcrafts, to solve the existing problems in the design of modern tourism souvenirs. The mainproblem is the modern tourist souvenirs design based on Wuxi traditional arts and crafts howto keep the traditional culture in order to reflect the local cultural characteristics, but also inthe innovation into modern life to achieve sustainable development.Based on field research, questionnaire survey and case study, this paper has made research into the methods of transferring traditional arts and crafts to modern tourist souvenirs,which may help define the development direction of traditional arts and crafts. This paper hasconcluded that firstly traditional arts and crafts need to be commercialized if they are tosurvive in modern times; secondly the designing of tourist souvenirs which are based ontraditional arts and crafts shall carry on the original spiritual connotation so as to maintaintheir ethnic and cultural identity; thirdly the innovation of traditional arts and crafts shouldessentially aim at development and inheriting by way of leading lifestyle.